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Blogging Tips Book: Blog Branding and Identity

Blogging Tips Book by Lorelle VanFossenThe following excerpt is from Blogging Tips, What Bloggers Won’t Tell You About Blogging by Lorelle on WordPress.

Your blog’s identity is represented online by how you blog, what you blog consistently about, and other visible elements. Blog branding is the development of your blog’s online identity into a brand, a consistent online identity.

Your blog’s visual identity or “brand” is represented in your blog’s:

  • Header Art
  • Web Page Graphics
  • Gravatar or Avatar
  • Favicon
  • Link Button/Badge
  • Graphic Badges

The image can be a logo, photograph, part of a photograph, graphic, cartoon, text, or any visual image that represents your blog’s identity and can suit all the different size and shape formats.

When your blog’s identity is you

If your blog’s visual identity is “you”, promoting yourself as an expert, using your blog as a resume, or a personal blog about yourself, “you” become the logo for your blog.

A portrait featured in the header, sidebar, gravatars and avatars, and even in your email reinforces the image that you represent your blog and your blog is you.

When you are your blog, everything you say publicly on the web becomes identified with you and your blog. You are creating a visible online persona and how you behave across the web reflects upon you and your blog. You becomes your blog’s representative.

Name recognition and your blog

You have to call your blog something, as does everyone else. Is your blog’s name yours or it is something different?

If you want your blog to be your resume and establish an online visible reputation, name your blog after yourself or your business? Anonymous bloggers can achieve fame, but named bloggers tend to do better.

If finding the right domain name is a challenge, reinforce the visibility of your name through the blog title, tagline, and in the byline of the blog post.

Your blog is your resume

Every word you write in your blog is an example to a potential customer or employer on your writing skills. The structure of your blog, the arrangement and presentation of the content tells a lot about your organizational abilities.

What you put on your blog says a lot about who you are, how you work, and what you are capable of. Is your blog your resume? If not, consider making it one.

You may be writing for your future boss

Human Resources and employers admit that they are using search engines to learn more about their future employees. What they find may influence their decision.

Whenever you post anything to the web – from your blog, in a comment, on a forum, via email, video, podcast, or otherwise – consider what a future employer will think if they read or see it. What will it say about you now? What will it say ten years from now?

Once you have released information to the web, it’s hard to delete. There is a growing industry in removing personal, private, and unwanted information from the web, but they are costly. Think before you publish. If you do not want your future boss to find it, then don’t publish it.

Separate your personal life from your blog

Whether or not you take on a different persona when you blog, separate your personal life from your blog. This is no different from not bringing your work home with you and not bringing home to work.

If you are blogging as a representative of a company or organization, you may find that you have no personal life on the web. When you speak, people may believe you are speaking on behalf of that company or organization. How will others know if it is you speaking or you, the representative?

When you comment on a blog, how will the reader really know if you are speaking for yourself, your business, or your company? If you put embarrassing pictures on Flickr, what happens when the world sees them and snickers.

Just like movie and television stars need a personal life away from the limelight, the blogosphere is now your stage. Keep your personal life separate from your blogging life to avoid confusion and a tarnished reputation.

This is an excerpt from Blogging Tips, What Bloggers Won’t Tell You About Blogging by Lorelle on WordPress. For more information on the book and ordering, see Blogging Tips.

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  1. Posted May 25, 2007 at 9:38 pm | Permalink

    Sounds like a very useful book, Will have to look into it.

    There are lots of good uses for blogs. some of them are not even meant to look like blogs at all.

    James Boyer

  2. Posted May 25, 2007 at 10:07 pm | Permalink

    Lorelle is a blogging guru. I am sure it is a book to check out if you want to take your blog to the next level.

  3. Posted May 25, 2007 at 10:45 pm | Permalink

    Thanks James. Actually, a blog is a website. A CMS is a website, often confused with a blog, though a blog is a form of CMS (Content Management System). The line between what’s a blog and what’s a “website” is blurring, since many are using blog software to create their websites.

    The book applies to those with traditional “static-style” websites as well as blogs, since the application of a website in any form on the web today carries the need for the owner to create a plan of action, develop an audience/readership/community, understand how to communicate and listen to readers and their audience, develop a networking plan, SEO, and brand identity…doesn’t it? 😉

  4. Posted May 27, 2007 at 7:02 pm | Permalink

    WHOA! I can’t wait to read the rest of the book! Quickly send it to me!!! LOL.

    But then again, Lorelle, I find myself nodding (in disbelief) as I read the article.. I just simply find myself agreeing with you, especially on matters that I’d never thought I’d agree with anyone a year ago! 🙂

  5. Posted May 29, 2007 at 2:55 pm | Permalink

    well, I tried to order it but paypal said accounts with limited access cannot send money. hum. I’ve never had trouble with paypal before. oh well. I’ll try again later. Sounds like a great book!

  6. Posted June 4, 2007 at 5:14 pm | Permalink

    You have some very good points. I had considered my blog being a resume as I have increasingly read posts to that effect. I did pick up a couple points. One is that I put a photo of me on my blog; I did not have one. The other point is that I have often thrown up personal stuff on my blog. For now, I do this because I don’t have a professional purpose for the blog, even if it has resulted in job offers.

  7. Posted July 6, 2007 at 10:08 am | Permalink

    great tips 🙂

  8. funkyregal
    Posted October 23, 2007 at 2:21 pm | Permalink

    Hi Lorelle,

    I’m a ‘babe in the woods’ regarding blogging and everything ‘bloglike’ (if that’s actually a word!!) I just wanted to thank you for being so clear and precise in your explainations. Your site is extremely interesting reading indeed….I’d link it to my site….if I knew how; 🙂 I’ve only just gotten my head around the world ‘Blog’ maybe I’ll concentrate on the word ‘feed’ next…
    Well done to you..

  9. Posted March 30, 2011 at 2:03 am | Permalink

    Sounds interesting, would love to check out the book as I’m very new to blogging and need all the tips I can get!

  10. Posted April 29, 2012 at 1:42 am | Permalink

    Great book judging from is description. I’m definitely buy it down the road when I finally make up my mind to do the blogging thing.

  11. Posted January 23, 2013 at 12:23 pm | Permalink

    Oh, I am so glad I found this. So much information but that is exactly what I like. Step-by-step instruction. It can be very lonely writing all day with no one around but the cat so finding this is like ringing a friend for advice. Thanks again and keep up the good work.

    Vivien Ni Dhuinn

    • Posted January 23, 2013 at 12:33 pm | Permalink

      If you would like assistance in ordering the book, please let me know. Also check out the ongoing Blog Exercises series on this site. They reflect much of the material in the book. Thank you.

8 Trackbacks/Pingbacks

  1. […] chapters from the book on my blog so you can get a feel for what is in there. The first one is Blogging Tips Book: Blog Branding and Identity. I’ll have another one next […]

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  6. […] is no evidence of branding, no consistent logo or image visible on each page on the site. Each web page is different from the […]

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  8. […] you have example chapters? Blogging Tips Book: Blog Branding and Identity and Blogging Tips Book: Blog Syndication and Subscription Tips are recently released sample […]

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