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Naming Your Blog

Building a blogVirginia DeBolt of Blogher writes in “Blogging Tips: The Importance of Title and URL” about how many bloggers, and others, make a mistake in setting the blog name and blog titles in their blogs.

I’ve covered this before, but let’s look at it again.

The format for blogs is When you register for blog, it asks for a “blog domain”, which many think of as their username. The blog domain name is the “example” in your blog’s URL. Make it represent the title and content of your blog.

Mine is as my blog title of my blog is “Lorelle on WordPress”. That works for me, as I cover WordPress tips and techniques. For someone covering car or frog racing in their blog, would be reflective of their blog’s content? Maybe, but I think that or would be more appropriate.

What if “carracing” was taken and that’s your blog topic? You could use “car-racing”, “car-racer”, “racingcars” or something similar as an indication of your blog’s content and title. You cannot use periods, question marks, or exclamation marks in your domain name. So is out.

Would the title of your blog be “Car Racing”? It might be. It might be “Bobby’s Car Racing Blog”. In that case, you might want your domain name to be,, or something similar. It’s long, but works and let’s the visitor know what this blog is about simply from the address.

The issue DeBolt brings up in her article is that few blogs, and many other blogs for that matter, match domain URL with blog title. I agree. It’s very odd to see a URL to “” and the blog title is “Mensa Woman” or “An Engineer Speaks Out”. Or the real disconnect between the domain name “” with a blog title of “Horse Training School Blog”.

Your blog’s URL is part of your blog’s identity. When people find out you have a blog, what’s the first thing they ask? What’s the address, right? What do you think the response would be to “” coming from someone who has established themselves as an expert in horse training? Instead of the conversation continuing forward with the topic at hand, it now changes to “What?” And you have to explain your blog’s domain name.

Keep the focus on you and your expertise when choosing an appropriate name for your blog and your blog’s domain name.

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  1. Posted May 10, 2007 at 5:58 am | Permalink

    When I picked my blog name I knew that it was just going to be a personal thing, so I went with something that would help describe my personality, Juggle Chainsaws.

    For my other blog, the job was easy. I’m known around school as waffles because too many people have my first name, and the blog was created for my radio show on campus. Thus, waffles Radio was about the only logical pick.

  2. Posted May 10, 2007 at 6:22 am | Permalink

    I think everyone should buy their domain name ASAP. It gives you so much more flexibility.

  3. Posted May 10, 2007 at 7:24 am | Permalink

    You can’t use dashes for sub domains.

  4. Posted May 10, 2007 at 4:11 pm | Permalink

    But you can have them in your permalinks when your structure includes the post name.

  5. Posted May 10, 2007 at 8:32 pm | Permalink

    Kristin, I swear I’ve seen dashes in sub domains. I’ll check into that again. Thanks.

  6. Posted May 11, 2007 at 7:18 am | Permalink

    Ouh well.. I choose my name as my domain for two reasons. One, because I simply couldn’t come up with a nice name which I will not change in the future, and two, I thought if I needed a website for my resume and stuff, I could easily move my blog into a subdirectory instead..

  7. Posted June 16, 2008 at 9:13 pm | Permalink

    My wordpress uses “baristaconnections” in the url, but the title is “confessions of a barista”. I chose the url as it is a shorter version of my blog title. Was wondering if this is good, as you are “lorelle” but your title is “Lorelle on WordPress”.

  8. Posted June 17, 2008 at 11:34 am | Permalink

    @ Charlene Farber:

    The name of of WordPress blog title and the URL can be different. If there were another Lorelle on, then I’d maybe use or something else, as many have done. Whatever you choose, just make it easy to say, easy to spell, or needs no spelling as that is painful. Like email, there are only so many names to go around. 😀 But make the title of your blog distinctive and reflective of the purpose of your blog, which it sounds like you have.

    My URL is because Matt said, “Go sign up for this thing” and I did, entering in my user name with no idea what we were getting into. A few months later, I suddenly had a site with my username in the URL and everyone at the time was calling their blog “myname on WordPress” and many of us have kept that to differentiate our blogs from our “real” blogs, so to speak. 😀 These include Matt on WordPress (which Matt Mullenweg has renamed Matt on Not-WordPress for fun and differentiation), Mark on WordPress for WordPress and B5 developer Mark Jaquith, Westi on WordPress for Peter Westwood, Barry on WordPress for Barry Abramson, the server whiz who keeps rockin’, and the lead developer for WordPress, Ryan on WordPress for Ryan Boren. For us, as long time WordPress volunteers and contributors, it was just a group thing that happened naturally. There was no planning nor forethought. Three years later, our blogs continue to be called these names. It’s kinda sentimental now.

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  1. […] Naming Your Blog « Lorelle on WordPress – Building a blog Virginia DeBolt of Blogher writes in “Blogging Tips: The Importance of Title and URL” about how many bloggers, and others, make a mistake in setting the blog name and blog titles in their blogs … […]

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