Google Blogoscoped offers “The Paid Links Economy”, an indepth look at how bloggers are using paid links to earn money. The article explores various paid link schemes, but this part jumped out at me:
Whether or not this ad type is acceptable to the blogger thus depends on a variety of factors which need to be balanced. Maybe the website owner will decide that the ad is relevant enough most of the time, or that the animations are so rare they don’t particularly mind. Pragmatically speaking, the higher the payout for the website maker, the higher (on average) the chance they’ll go along with a bigger compromise. If you’re a webmaster who doesn’t accept popup advertising, for instance, ask yourself; would you allow popups on your site for 1 hour only (ever) with a payout of, say, $100,000? If you answered “yes”, then you can see how the payment influences your judgment of what is acceptable.
Do you have a breaking point that would make you switch from no ads on your blogs to accepting ads? Do you think about the how the need for your blog to generate income may be compromising your own standards and values? Changing how you blog?
Most bloggers make very little with ads on their blogs. However, enough high profile bloggers make enough to live off, which encourages others to try it. Most fail because they don’t treat ads on their blogs like businesses.
When your blog becomes a business, it changes the way you blog. When you put ads on your blog, did it change your blogging experience? How? Did it change what you blogged about? Did it change your writing techniques?
Once you put an ad on your blog, it becomes a business. If you want that business to succeed, you must treat it like a business.
Still, at what price would you allow an advertising technique that you wouldn’t normally agree with, to be put on your blog? I’m just curious.
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Copyright Lorelle VanFossen, member of the 9Rules Network
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