In the Blog Squad’s article, Recipe for an Ezine, the core elements that make a blog or website into a successful ezine, an online magazine, are:
We have found ezines that work well for attracting new clients usually have these eight key ingredients:
1. A great name that defines the topic
2. A defined audience and clear purpose
3. A compelling headline or subject line
4. Valuable information readers can use
5. A call to action
6. A customized template or plain text formatting
7. A bonus incentive for subscribing
8. CAN-SPAM Compliance and a privacy statement
You will notice that the first five ingredients refer to the actual content of the ezine; the last three elements refer to how it is delivered. Each element contributes to the overall effectiveness of a newsletter for growing your business.
Do you agree?
Turning a blog into a magazine, or a magazine into a blog, isn’t as easy as it may appear. It took me a long time to get past the “print” thinking when developing my first website. They are related but very different.
But what about an online magazine, ezine, and blog? This is a description of the key elements for an “ezine”. Does it really apply to an online magazine or blog?
The elements of a clear purpose, target demographics, good writing, and a call to action are important to all, but I want to know what you think the difference between an online magazine, ezine, and blog are. Is there a difference? What is the difference? And what do you think are the characteristics that make up each one?
I will be covering more about how to turn your WordPress blog into an online magazine or ezine in the near future. Stay tuned for that!
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