Blogopreneur’s “3 reasons why 30 blog visitors are better than 300 website visitors” takes a good look at why quality matters over quantity.
When people think about online marketing – the first things that come up to mind is contextual ad system, affiliate links and selling your products online. Its true, blogs may not be the best platform to do that. However, I think blogs are the best tool so far for you to really build a relationship with people in your industry (whom you can collaborate with in the future), your customers (to give them the latest updates) and your prospects.
Don’t limit yourself to just Adsense. Think wider. Think about business. Think about relationships.
It’s not about how many ads you can litter your blog with. It’s not about how much money you can make with those ads. It’s not about how much traffic you can get, especially from one shot digg’s or Slashdots.
Honestly, it’s about the relationships you build between you and your audience. Your ability to interact and knock down walls between you and your readers. It’s about the information you share with others, helping them learn more about their life and what they do with it, and finding the answers to their questions, or challenging them to give you the answers to your questions. It’s about communication.
Let’s get back to the real purpose of the web. The phrase “World Wide Web” wasn’t randomly chosen. It represents the breakdown of all the barriers that kept one machine and person from communicating with another machine and person. It created a universal method of sharing communication. It represents a spider’s web, linking all the bits together with no barriers.
Let’s get back to the basics, ground zero, or call it “Web Zero” (Web 0) and put emphasis back on building relationships.
- Judging Blogs by their Post Content Styles
- Hook, Line and Sinker: Luring Blog Traffic to Stay
- Define Blogging Success
- The Power of the Link
- Blog Challenge: Who Is Linking To You?
- Do I Need to Ask Permission to Put a Blog in My Blogroll?
- Linkers Losing Out With Link Lackluster
- How People Search the Web and How They Can Find Your Blog
- Sometimes It Takes A Year of Blogging To See The Truth in Your Blogging
- Relationship Geeks Building a Relationship 2.0 Network
- Can You Visualize the Web?
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Copyright Lorelle VanFossen, member of the 9Rules Network