The page view in web statistics is the number of times a web page is “viewed”. This statistic is used to track your traffic and visitors on your blog or website and a favorite brag for blog owners. Advertisers have been taking page views into account for years, but now modern technology in web page designs are taking away the validity of the page view.
Ajax, Flash, Widgets, and other interactive-non-page-loading functions change content on a web page without the page reloading, which means the visitor may see many changes on the page, but the page view statistic counts only one visit to the page itself.
As more interactive web page designs expand across the web, different site statistics will become more important as a measurement of how a site is “really doing”.
The following articles discuss this more in depth:
- Micro Persuasion – The Imminent Demise of the Page View
- Marketing VOX – Ajax May Undermine Web Advertising Analytics Models
- TechWeb – Ajax Challenges Web Development Leaders — And Web Publishers And Advertisers
- Occam’s Razor by Avinash Kaushik – Five Ecosystem Challenges for Web Analytics Vendors
- Emergence Media – The Future of Analytics and the Fate of Page Centricity
- Weekly Weblog – Page View, Useless?
- The Blog Herald – Where is Online Advertising Heading?
- Cost Per News – Transcending Links in Affiliate Marketing
- ProBlogger – The Death of the Page View and the Ongoing Challenge of Monetizing Websites