Seth Godin writes about RSS Fatigue the loss of interest blog fans are suffering as their favorite blogs work overtime posting multiple posts daily, making the task of keeping up with the bloggers a full-time job.
Blogs are different than most other forms of media in one key respect: they stretch.
TV and radio confront the reality that there are only 24 hours in a day. They can’t put on more content, because there’s no down time.
Magazines and newspapers have to pay for paper, and that means ads, but there are only a finite number of people willing to pay. So the length finds a natural limit.
Billboards confront zoning realities.
Junk mail is gated by response rates.
But blogs… you can easily post 100 times a day. With a team, it might be a thousand.
This wouldn’t be a problem except for the fact that in many cases, volume leads to traffic. Take a look at the top 10 blogs and you’ll notice that many of them post dozens of times a day.
Just like the marketers of Oreo (now in 19 flavors of cookies) we’re dealing with clutter by making more clutter.
RSS fatigue is already setting in. While multiple posts get you more traffic, they also make it easy to lose loyal readers.
…as blogs reach the mass market, the number of new readers coming in is going to go down, and the percentage of loyal readers will increase. The loyal readers are going to matter more.
Godin makes a good point, I believe the issue of RSS Fatigue, or “Feed Fatigue”, is worth considering.
Without a doubt, focusing on building a loyal return readership is the key. Look at the Rolling Stones and even the Beatles. I haven’t heard anything new out of the Rolling Stones in a long time, and the Beatles have been out of the picture for even longer, yet their music is still popular today and they continue to build a audience over the years without new input. Quality over quantity does matter.
Have you been feeling Feed Fatigue lately? Overwhelmed with the task of “keeping up with the bloggers”? For the blogs you monitor through your feeds, how often do they post? Do you have trouble keeping up with their frequent posting productions?
How many times a day do you post to your blog? Or how many times a week?
How many is too many? How many is too few? What do you think?
- Don’t You Know What a Feed Is Yet? Get To Know Your Feeds!
- Benefits and Uses of Website Feeds
- Hook, Line and Sinker: Luring Blog Traffic to Stay
- The Debate Against Anonymous Bloggers
- Do You Update Posts or Post Updates?
- Customizing Your Feed Titles
- Dig Up Feeds with a Keyword-Based RSS Feed Generator
- Adding RSS Feeds to WordPress
- FeedBurner Announces New Interactive RSS Service
- Ads on Feeds
- The Birth of RSS
- My Daily Tasks With WordPress
- Blog Writing – Hundreds of Resources for Finding Content for Your Blog
- Like Owner Looks Like Dog, Do You Look Like Your Aggregator?
- Feed Your Ego – Literally
- Custom Google Search Feeds
- Beauty is Only Skin Deep: Designing Blogs For Feeds, Search Engines and Audience
- Playing with WordPress.com New Sidebar Widgets
- WordPress.com Widgets – Customizing Your WordPress.com Theme Sidebar
- Customizing RSS Feed Links for WordPress.com and WordPress Sidebar Widgets
- Create RSS Feeds on Any Web Page
- Using Your Feeds for Story Ideas
Site Search Tags: feed fatigue, rss fatigue, blogging lists, feed readers, keeping up with bloggers, blog posts, blog writing, how often should I post, how often should I publish, blog publishing, blog audience, readers, blog readers, blogging tips, writing tips
Copyright Lorelle VanFossen, member of the 9Rules Network