Law.com – Small Firm Business’ article called “Ten Ways Blogs Boost a Law Firm’s Image” isn’t just for law blogs or bloggers.
When done right, blogs are an informative, vibrant calling card that represents you to the world. When done wrong, blogs are a chore and unwelcome expense, and produce little return on your effort. The difference between the two depends on having a realistic understanding of what you face before you start a blog.
The article continues with ten great tips to not just create a great blog but to also help make the experience benefit both the blogger and the law firm.
Among the tips I found this:
The first step is to define, and then target, your ideal audience. Effective blogs speak to specific niche markets. For example, if your target clients are low-income, blue collar consumers, question whether they are likely to be Web-savvy and facile with search tools. (The answer may still be “yes.”) If not, a blog might not be a wise investment of your time. As Harvey Mackay said, “If you want to catch bass, you’ve got to fish where they are.”
Targeting your audience and serving them the information they want and need keeps them coming back for more. You can’t write above them or below them, or even at them. You must write with them in mind at all times.
In light of my recent article on the Truths and Consequences of Blogs That Stand Out, I loved this tip:
You don’t go to court in a T-shirt, likewise, pay attention to the look and feel of your blog. All of our activities shape impressions: the way we speak to people, the way we dress, even the way we eat. Some actions may invite interaction, others subtlety repel. Consider carefully the design of your blog…
- Learning About Blogging and How to Blog
- 10 Things You Need to Know Before You Blog
- Writing a Blog and Engaging Readers
- Why Do You Blog? Do You Have a Purpose?
- Jaye Wells Talks About Blogging
- Six Steps to Blogging Success – Or Success in Anything
- The Best Bloggers Edit
- Hook, Line and Sinker: Luring Blog Traffic to Stay
- Website Development – Keywords Help You Write Your Blog
- Fortune Cookie Blogging
- Blog Writing: I lk yr blg
- Blogging Rants: Tangential Blogging Can Lose Readers
- Truths and Consequences of Blogs That Stand Out
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Copyright Lorelle VanFossen, member of the 9Rules Network