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Blogging Challenge: Describe Your Blogging Audience

This week’s is who is your blogging audience?

The saying is: “If you don’t know who you are writing to, how do you know what to write.” It’s true. Unless you understand who you are writing to, how can you figure out what or how to tell them what you want to tell them?

Your blogging challenge this week is to describe your blogging audience. Who are you writing for? Do you know? Can you see them in your mind as you write? Do you have a particular person in mind or many people? Or a specific group of people? Who are you “talking to” when you are writing your blog content?

How old are they? How young are they? Are they black, white, brown, or red? Do they live in a particular area? Are they a specific religion? Is your audience very small or very large?

If you imagine yourself writing to everyone, that’s a pretty big imagination you’ve got. Even though we say that, we often don’t mean it. We usually have a clear picture of who is sitting on the other end of the computer connections reading our blog. What do they look like and who are they?

If you don’t know and would like to find out, ask. Describe your blog and include the link in the comment form, and invite someone to check out your blog and describe who they think your audience is. They might be right, or they might be wrong, but you might learn something, too. Or write about this on your blog and invite your audience to tell you who they really are so you will know for sure who they are.

So describe your audience for us and help us, and you, learn who is reading you.

This is just one of a series of ongoing . So far, you’ve been challenged to to Tell Us a Story, Top 10 Keywords for Your Blog (which will play a very important role in an upcoming challenge, hint, hint!), Blog About What You Know, Who Is Linking To You?, and Who is Writing Your Blog. These Blogging Challenges come out about once a week to help jazz up your summer blogging schedule. Many of you will be participating in the coming soon, so use these as a warm-up.

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Copyright Lorelle VanFossen, member of the 9Rules Network

Member of the 9Rules Blogging Network


  1. Posted July 27, 2006 at 11:38 pm | Permalink

    Isn’t this a bit too early? Of did malfunction again?

  2. Posted July 27, 2006 at 11:41 pm | Permalink

    Brotherhood of the Bean has a fairly specific audience — Coffee Drinkers. Be it espresso, cappuccino, latte, or the classic cup of joe, we have tried to create a blog for the coffee aficionado.

    Our audience is varied, in age and profession the unifying factor being a singular appreciation of coffee in its many forms. Given our limited scope, our audience may not be as broad as it might be if we were to diversify into other areas (like tea), but thats okay, we would prefer to stay focused on one thing.

    If you have an interest in learning more about coffee, please feel free to stop by when you have a chance. Ciao.

  3. Posted July 28, 2006 at 7:52 am | Permalink

    Oh, Edrei, SIGH. You wish. 😉 It kept releasing a few hours ahead of schedule, so I finally gave up putting it back in the closet and left it. So it’s only a little early. It’s you who are behind schedule. HEE HEE!

  4. Posted July 28, 2006 at 7:55 am | Permalink

    Brotherhood of the Bean: Fascinating. It’s great you’ve found so much to talk about on the subject of coffee. So when you write, who do you see as your blog reading and coffee drinking audience? Is it a person, a specific group of people, young, old? Or are you thinking more about how to sell what you serve to your audience through the enticement of your product rather than just seeing the audience as you write? That’s not a put down, it’s a legitimate question. I’m really curious about who you see as you write, especially since coffee drinkers do cross a wide spectrum.

  5. Posted July 28, 2006 at 9:23 am | Permalink

    I still have the story left in the challenge, I actually went up ahead and finished the rest of it ahead of scheduel. Who knows, worse come to worse, these challenges make good blogathon material, if only they didn’t take that long to think about. 🙂

  6. Posted July 28, 2006 at 2:12 pm | Permalink

    Lorelle: I most definitely envision myself writing for the coffee aficionado, the diehard coffee fan because that is the type of coffee drinker I am. I didn’t really assign an age to this group because I am sure there are both young and old who fall into this category.

    I think its easier to blog if you share the same passion for the topic as the people who ultimately will read your material. That passion shapes what you write about and in the end if you stay true to yourself I believe that you will remain true to the type of reader you are hoping to reach. Thanks for your questions, if you are ever in Illinois let’s have a cappuccino and chat sometime.

  7. Posted November 13, 2009 at 10:41 pm | Permalink

    My blog audience is me, and anyone else who is me. Occasionally people who are not me drop by, and that’s OK, too.

7 Trackbacks/Pingbacks

  1. […] Who is reading my blog
    If I take this challenge literally, the answer is easy: Lorelle. At least, there can be no doubt about that when you look at my wordpress dashboard. It makes me so proud […]

  2. […] Blogging Challenge: Describe Your Blogging Audience […]

  3. […] Blogging Challenge: Describe Your Blogging Audience […]

  4. […] Blogging Challenge: Describe Your Blogging Audience […]

  5. […] Lorelle’s latest challenge […]

  6. […] November 13, 2008 by Lilian (Blogging challenge: Describe your blogging audience) […]

  7. […] Blogging Challenge: Describe Your Blogging Audience […]

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