Scobelizer has done it again with “The Next Web is the Human Web”, a brilliant commentary on the future of the web, especially the corporate web.
Now, what is the Web these companies are gearing up for? Yes, you’d be right if you guessed a bloggy Web. A Web with real people talking about real stuff on it. Not a manufactured site that has no life. No soul.
Why? Cause they are seeing that what they are doing now isn’t working. People aren’t engaging with their company the way they want. They aren’t getting the Google page rank they want (or the MSN or the Yahoo rank either).
They see that their advertising dollars are bringing them less and less and they are seeing that a new word-of-mouth network has been built that’ll get stories from 15 small conversations to around-the-world newspaper, TV, and magazine coverage in 36 hours and they are scared!
He has a little test for you to help him support his theory, and I recommend you participate.
I work with many individuals and companies to turn their websites into blogs, and I agree that this is the trend, without a doubt. What do you think about corporations turning their websites into blogs or adding blogs?
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Copyright Lorelle VanFossen, member of the 9Rules Network