I’ve been slammed more than a few times for my opinions on link lists by whiners who think that glorified link lists are content. Yes, that was mean to say, but I mean what I say. Link lists as posts are fine when used occasionally, but not consistently, as blog content. Here is a lovely example of what I mean:
While there are some successful blogs out there that are predominantly link blogs they generally add value to the content they link to and/or do it on the back of having built an audience around some other factor…Setting yourself apart from the millions of other blogs out there means you need some sort of unique selling proposition – linking to the same stuff everyone else does is just not going to do it for you.
I’m not anti link blogs – but I think bloggers (especially new ones) need to have realistic expectations about what they can achieve with them. If you’re going to be a link blogger make sure you either mix in some truly original posts, link in a unique way that is an attraction in itself or be able to find the most wonderful mind-blowing collection of links ever known to humankind!
ProBlogger – No One Links to the Linkers
Darren Rowse highlights a post he found by Andrew Garrett called “No One Links to the Linkers”, which I recommend you read.
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