Holtz has a great article, “Customer Service on the Edge”, which explains why bloggers are so important to businesses.
Companies that listen to bloggers have a unique opportunity to improve their reputations and win converts to their business models. Listening, after all, is a critical element of communication, but one that most organizations employing traditional communication practices often ignore.
Businesses that do listen to bloggers, as well as their customers in general, tend to do better in my book. What about yours?