The following comment on this blog inspired me this morning:
hello ive done most of it but doesnt wrk with me, ive gt a decent content on ma blog.. what do u suggest?
I took a look at his blog and, well, this is not a review of his blog but a commentary on how not to write if you want your blog to be successful with readers and search engines.
I’ve talked a lot about readability in blogs and how important, in fact critical, it is to your blog’s success. Let’s review.
- In order to be found and gathered into the database of search engines, your blog content must be readable and have keywords recognized by the search engine.
- In order to be found by humans searching with keywords in search engines, your blog must have the keywords, used properly, they are searching for.
- In order to be read by humans, it must be able to be read.
- In order to get humans to return to reread your blog, tell their friends about your blog, put your blog on their blogroll, and write about your blog so everyone will know about your blog, it must be readable and have worthy content.
Using abbreviations like you are writing in an online chat, as many young people do, doesn’t instantly change the language. Acronyms and abbreviations make their way into a society’s language base slowly. IBM was International Business Machines for a long time before the initials became instantly recognized. MS means Microsoft in computer short speak, but few people use MS to refer to Microsoft when they write. When you are reading and see MS, you don’t think Microsoft, do you? You think Multiple Sclerosis. While BTW (by the way) is used fairly commonly in online chat and emails, it still isn’t part of our everyday conversation.
In order for a blog to score points with search engines, it has to be readable. To score with readers, it also has to be readable.
BTW we was hdng 4 mo when sally said WTFRUD? Said nada. Wanna gtm w us? She said nah. IGHW. Later.
Think about how search engines work and scan your page, gathering keywords and content into their database and compare the above paragraph with its translation.
By the way, we were heading for the main school office when Sally said, “What the f— are you doing?” We said, “Nothing. Want to go to a movie with us?” She said, “No thank you, I have home work to do. See you later.”
I wish I was totally making this up, but I found it months ago on a personal blog by a young girl and had to save it. How do you think this girl’s blog will do with search engines?
Successful blogging in this case means attracting traffic and keeping an audience, so it means you have to feed the search engine beast keywords to help them store and categorize your blog for others to find. Without the words, how can you be found by anyone? Unless you promote through word-of-mouth or get others to write about you, how can you expect to be found?
Remember, it isn’t just about the search engines, but how people search. If you want to be found, you have to have something worth finding in your content. When was the last time you searched for “gtm” to represent “go to movie”?
While this is representative of a young girl’s personal journal, it speaks loudly for examples I’ve seen on more serious blogs by adults. My head aches reading them, so I can’t imagine they have many fans unless the shortcut writing is part of their “thang”, as my nephew says. Used properly, it can be a fad and attract popularity because the overall content matches the slang and acronyms. It takes a lot of work and skill to master that kind of speak successfully, though, and not every word is an abbreviation.
Using the occasional acronym is fine. NP. But changing keywords into abbreviations, which might change over time and fads, limits readability and keyword resources. It can also date your blog.
What do you think? Have you found blogs that use this abbrevi speak and found them interesting to read?
- What Are Keywords?
- Website Development – Keywords Help You Write Your Blog
- Website Development – Listing The Keywords Inside
- Secret Out – How Google Ranks Websites
- More Than You Want to Know – Search Engine Articles, Information, and Resources
- The Power of the Link
- How People Search the Web and How They Can Find Your Blog
- How Search Engines See, Search, and Visit Your Website
- Learning About Blogging and How to Blog
- 10 Things You Need to Know Before You Blog
- Writing a Blog and Engaging Readers
- The Top 10 Clues That You Are an Amateur Blogger
- How to Write Good – Tips For Bloggers on Blogging
- Computer Models – How New Words Become Part of the Language
- Horse Sex and What is Dictating Your Blog’s Content?
- How to Write Like a Wanker
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Copyright Lorelle VanFossen