Ask yourself this important question: Is your blog your resume?
If the answer is yes, then it is especially important that you take your blogging efforts seriously and make sure you have a solid resume within your blog.
Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.
Ben Day blogged his way into a career as a high-earning software consultant while maintaining the freedom to schedule frequent jam sessions and performances as a keyboard player. Blogging gave him the opportunity to stand out enough to support the life he envisioned for himself. ”For your career, a blog is essential,” says Phil van Allen, a faculty member of the Art Center College of Design in Pasadena.
”It’s the new public relations and it’s the new home page. Instead of a static home page, you have your blog,” he said. It’s a way to let people know what you are thinking about the field that interests you.”
Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google’s system works in such a way that blogs that are heavily networked with others come up high in Google searches.
But pick your topics carefully and have a purpose. ”The most interesting blogs are focused and have a certain attitude,” says van Allen. ”You need to have a guiding philosophy that you stick to. You cannot one minute pontificate on large issues of the world and the next minute be like, ‘My dog died.'”
BostonWorks – Blogs Essential to a Good Career
Blogging provides documented evidence that you know what you are talking about. It showcases your talent. It creates a network around you of fans, readers, and possible employers. It establishes you as an expert – in whatever field.
Here are a few points to consider if your blog is your resume:
- Blog with a purpose and focus.
- Stay on topic. The topic in which you want to be hired as an expert.
- Let your blog be your example. Your blog shows the world what kind of employee or consultant you are.
- Highlight achievements, expertise, education, training, and experiences in your blog posts.
- Let the world know you are available for hire.
- Don’t shove your expertise or availability into your reader’s faces. Let it become part of the conversation.
- Let quality writing, spelling, and editing glow from the pages.
- Include contact, about, resume, bibliographies, and list of recommendations and articles about your work and blogging.
- Talk to leading experts in your field and blog about them and publish the interview or tidbits of the interview, citing them as “experts” or “advisors”. This of it as very public networking.
- Write about the leading experts and events in your field to get their attention.
- Write quality articles worthy of linking.
- Include your blog’s URL in your correspondence, resume and business cards.
- Make sure your blog meets SEO standards to help search engines visit and searchers find you in search engines.
- Let people get to “know” you through your blog, your expertise, quality control, and standards.
- Tell everyone about your blog. Use good, old-fashioned word-of-mouth advertising.
Remember, if your blog is your resume, let it speak well of you.
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