Often forgotten when writing for your blog is getting the word out and promoting it. Phil Gerbyshak (via Make It Great!) makes five points and states you should:
- Post Often.
- Join a Blog Network.
- Sign your posts in the blog network
- Comment on other's blogs using your URL and a valid email.
- Write from your heart.
Inspiration for his post was via Guy Kawasaki and his Top 10 'How to Evangelize a Blog'. Both got me thinking and I was reminded how easy it is to be lazy (via Am I a Lazy Writer) and after writing forgetting to invest in evangelizing your posts.
Evangelizing Is Equally Important as Writing for Your Blog
When I had a web development business I always told my clients that they should invest an equal amount of money in internet marketing as they did building their website. The same is true with a blog, spend the same amount of time evangelizing your blog as you do writing for it.
If you got something worthwile to say then it is a respectable thing to promote it because then you get to help people and in the process increase your traffic, exposure, and meet new people. Who would've guessed? Hmm…
Now all I have to do is remember to Break My Mental Constipation and overcome complacency. That is the other problem with writing often, you might actually write some good stuff that will remind you what you need to be doing.
When was the last time you read your blog? I mean actually read it and go through the archives?
I know what I am going to be doing once I finish writing and evangelizing, I am going to read my blog. I wonder what I might find in the process?