Now imagine writing an entry about making contact with a parent after three decades of silence. And now imagine finding someone had slapped an advert for bleach on it. One which made reference to you, and your particular situation, but which still advertised bleach.
Welcome to blogging, 2005.
It’s not just the personal bloggers who have recently found themselves transformed into billboards. You might be writing about politics or technical doodads; you might be talking about many things unrelated to domestic cleaning fluids, and still find your weblog being used to host human-written, customised adverts for a new bottle with a whacky marketing strategy.
For the uninitiated, blogs consist of articles which generally welcome comments. Normally, those comments are from your regular readers; if you’re unlucky, though, they’re from conspiracy theorists, witch-hunters, stalkers, or – worse still – viral marketeers.
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