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Comment Spam and Viral Marketing – BBS Weblog Watch

BBC’s Weblog Watch’s Bang blast takes a poke at advertising on blogs, specifically targeted advertising through coments, aka comment spam and Viral Marketing.

Now imagine writing an entry about making contact with a parent after three decades of silence. And now imagine finding someone had slapped an advert for bleach on it. One which made reference to you, and your particular situation, but which still advertised bleach.

Welcome to blogging, 2005.

It’s not just the personal bloggers who have recently found themselves transformed into billboards. You might be writing about politics or technical doodads; you might be talking about many things unrelated to domestic cleaning fluids, and still find your weblog being used to host human-written, customised adverts for a new bottle with a whacky marketing strategy.

For the uninitiated, blogs consist of articles which generally welcome comments. Normally, those comments are from your regular readers; if you’re unlucky, though, they’re from conspiracy theorists, witch-hunters, stalkers, or – worse still – viral marketeers.


  1. Posted June 5, 2007 at 4:59 am | Permalink

    money sorter

  2. Posted June 13, 2007 at 12:15 am | Permalink


  3. Posted July 20, 2007 at 3:11 pm | Permalink

    “No follow” tag helps to reduce the comment spams…


  4. Posted August 21, 2007 at 11:35 am | Permalink

    I don’t agree with the comment:

    “No follow” tag helps to reduce the comment spams. Whatever you do you’ll not stop the bloodsucking spammers!


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