A World Domination Project Coming Your Way – Google World

Over $7 Billion US in the bank. Major real estate holdings in the largest cities around the world. The largest advertising and media company in the world. The hottest brains in IT being dragged through courts on their way to their own personal offices. First stop: US. Second stop: Europe. Third Stop: Russia. Next stop: China.

Nope. I’m not talking about Microsoft. And sorry, Matt, I’m not talking about you, either. I’m talking about Google.

News is all over the place about Google building an alternative Internet, and taking over control of world wide communication, Internet access, and VOIP. Here are some highlights:

• WebProNews – Google Building Alternative Internet
• Search Engine Journal – Google Building Alternative Internet
• Internet Search Engine Database – Google Building Alternative Internet

I’m impressed with the idea of Google buying up tons of dark-fiber, redundant fiber-optic lines spread throughout the world in the largest cities during the technology boom in the 1990s, and coming up with a possible use and solution for all that stuff lying around. That’s brilliant thinking. Use what already exists to make things better.

But what fasincates me more is how this 7 year old company has risen up with little or no news about the who and what that drives its clean front page and search engine algorithms, which push and pull website administrators and advertisers in every direction, to become this monster company with so much money, assets, and future plans for world domination. And do we really know what and who is behind the wheel?

Everything about Google is appealing. They seem to work overtime to be likeable and useable and very user friendly. They set a great example for good customer service in a dog eat dog Internet world. While some still view blogs as fodder, Google announced Google Blogsearch, allowing users to search through blogs for topical information. Again, they looked at what users wanted and needed and provided it, often long before others get around to it.

When they have screwed up, they’ve gone public and put a stop to the action. While there have recently been some bumps in the road, I have to say overall that they are doing amazing things.

But then everyone thought the same thing for a long time about Microsoft, and now while they continue to do amazing work that changes the face of the computer and Internet, people just love to bitch about the corporate controlling giant.

Well, Google, I have a warning for you. World domination comes with a price. 😀