In a recent article here, I talked about a Wall Street Journal’s article, “New Search Engines Help Users Find Blogs” highlighting the various tag directories like Technorati which allow users to search for more topical commentaries faster than the major search engines. Well, Google, know for fighting for their market share with a vengence, has jumped into the fray with a new blog search feature.
This is not Google’s first attempt to enter the blogosphere with blog search technologies. In a May 2004 Search Engine Watch article about the Google Blog Search tool, Google was working on using feeds to gather info on blogs into a database for searching. The need for feeds grew into a huge push to solicit for Google Sitemap Submissions for blog feeds, which led to WordPress users coming up with a variety of services for sitemap submissions to Google. The enthusiasm of bloggers to get their sites into Google’s search engine clutches was overwhelming as Google kept adding site feeds to their database. Last night, the Google Blogsearch was launched, allowing users to search blogs.
Your results include all blogs, not just those published through Blogger; our blog index is continually updated, so you’ll always get the most accurate and up-to-date results; and you can search not just for blogs written in English, but in French, Italian, German, Spanish, Chinese, Korean, Japanese, Brazilian Portuguese and other languages as well.
Google Blog Search FAQ
What does this mean?
For the user, it means that Google might now be your “one stop search shop” for all your searching needs, be it keywords, blogs, maps, people, and news. With Google relying on feeds, the information can come to them and their search database rather than relying only on going out with Google bots and spiders to crawl through sites.
It means the user can get access to blog information faster, possibly faster than Technorati and other tag directories as Google has much more server power and technology behind their name while other tag directory services are still breaking the ground with the technology.
What does it mean for you, the blogger or site administrator/owner? Get your sitemap and feeds to Google Sitemap Submission and allow your feeds to keep Google updated on activity on your site. This also means you will need to validate and keep an eye on your feeds to make sure they are working. I still recommend site submissions to Google and other search engines to get your site in all the different search engines, but if you haven’t submitted your site to Google Sitemap Submissions for blog feeds, do it now.
It also means that you have increased coverage through Google as well as Technorati and other tagging sites. It also means that people will be able to track posts on your site faster than waiting for search engine spiders and bots to crawl through your site.
And if you use Google Blogsearch to track down topics and current events for your blog, then this may be a faster and more extensive resource for blog content and material.
Future of Tagging and Blog Search
What will be the benefits of the competition from Google Blogsearch on Technorati, Bloglines, Ice Rocket, Feedster, and other tag search directories? According to David Sifry in his post, “Welcome to the Blogosphere, Google!”, Technorati welcomes the competition.
I welcome the competition. We’ve got some tricks up our sleeves too – and there’s no doubt that in the end, the competition will end up producing more innovation and better services for bloggers and readers.
This is a sign that we the users and bloggers can only benefit from the competition. The faster we can get our information into these directories and databases, the happier we will be. The faster users can access information that they want and need, the happier they will be. And it isn’t a matter of just speed. This competition will lead to more specific and targeted search results, helping us not only to find the information on blogs faster, but narrow it down to information we need and can use, doing away with the unrelated or almost related search results.
With a good analysis of what to expect from Google Blogsearch, Ponderance’s article on “Blog Search – Google Answer to HTML” is worth a read, highlighting the fact that maybe this will motivate Technorati to improve.
I’ll have more soon on how to submit your WordPressMU and wordpress.com feed to Google Sitemap Submission for inclusion in the Google Blog Search.