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Blog Exercises: Patterns in the Stats

As we proceed through this year of blogging tips and exercises, we’ll talk more about statistics and web analytics to help you check in with yourself that you are on the right track. Today’s blog exercise is to familiarize yourself with tracking your site’s stats, learning the key numbers and data to watch. I introduced […]

Blog Exercises: When to Hit Publish

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the when. When do the majority of your site visitors arrive on your site? Is there a pattern? When is the Best Time and Day to Post […]

Blog Exercises: Where is Your Audience?

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the where. Using whichever as stats or web analytics program you wish as discussed in the post introducing you to blog stats and analytics, check out the […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: I Thought You Would Appreciate This Gratuitous Picture

For many years it was thought that every post published on a blog had to feature a gratuitous image, some photograph that would lure people to click through and read the article. The myth perpetuated itself, which myths tend to do, and many still publish content with gratuitous imagery. A gratuitous image is one that […]

Blog Exercises: Clean Up Your Most Popular Posts

“It’s dated 2008. It must be useless.” This was the response to an article I tweeted out recently. Yes, the article was dated 2008. Did that mean it wasn’t a valid, timely, and invaluable resource? It was, but that’s not the point. Some people equate old with useless. With the aging population gaining the majority […]

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