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Bye-Bye Facebook: Changes in the World of Social Media

Copyblogger is saying good-bye to its Facebook page and account. According to Erika Napoletano, brought in by Brian Clark to clean up and reengerize their Facebook page: See, Copyblogger’s main focus is serving its audience. And if that audience wasn’t engaging on Facebook, then there was no real reason for us to pour energy into […]

The Web is All About The Writing

Reading “7 Things You Need to Know about SEO in 2014” from Compete Pulse, I was fascinating to read that “size matters:” Most blog posts range between 400 and 600 words, but the ideal length for highest ranking is actually around 1,500. Many still believe that a successful website is one that offers the information […]

Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Sale on Lorelle’s Book “Social Media for Crafters”

I’ve updated my popular ebook, “Social Media for Crafters,” and it’s on sale for the next week in honor of the Willamette Writers Conference in Portland, Oregon, and to celebrate the power of the written word. The book will be on sale for only $2.99 USD. I’ve not had a sale on my books since […]

Blog Exercises: If You Wouldn’t Do It In Public, Would You Do It Online?

If you wouldn’t do it in public, would you do it online? Unfortunately for many, the answer is a resounding YES! However, most of us have some…whatever you call it…oh, yeah, class, ethics, moral fiber, manners – etiquette. I’m not the Dear Abby of social norms, but I’m first in line to tell you that […]

Blog Exercises: Expanding Your Social Web Connections

“I’m following you because you are a Doctor Who fan.” I was stunned at those words. Yes, I’m a Doctor Who fan. I’m a fan of science fiction in general, but this year is an exceptional one for Doctor Who fans. It’s the 50th Anniversary of the first episode, a legendary event in television history. […]

Blog Exercises: Ingredients of a Professional Site

Two questions on the same day triggered this blog exercise. I was asked by a student in my WordPress class recently what defined a “professional blog.” I told him it was one that met all the criteria for a well-designed, well-formed site that met web standards. This is a good definition, but lacked specifics. A […]

Blog Exercises: Trust the Crowds

In an October issue of “Science News,” an article on the “Deep Network” monitoring of the sea floor, reported on how the general public may monitor the sea floor through the Neptune system of underwater microphones and web cams through LIDO (Listening to the Deep Ocean) (requires Flash). New discoveries have been made by citizens […]

Blog Exercises: Blogging Loss and Grief

Loss is a part of life. This year, I’ve lost friends, family, and pets, and some days the sadness permeates everything. Other days, we laugh and smile. As with all things, in time, the balance between sunshine and dark shifts the scale towards sunshine. Grief is often best when shared, at least during the earliest […]

Blog Exercises: Make a List of Everything on Your Site

Today’s blog exercise will require a little time, magnifier, and a score card. Well, maybe not one of those items. I want you to grab a piece of paper and load up the front page of your site in a browser. Zoom in so you can really see it up close and personal. Start counting. […]

Blog Exercises: Choose an Appropriate Gravatar for Your Readers

All WordPress sites have Gravatars integrated into the core. Gravatars are Globally Recognized Avatars, images that represent you in blog posts comments, featured author images (integrated with Gravatars), author images, BuddyPress, and other Gravatar-enabled features. Near the beginning of this year of blog exercises, you were asked to add or update your Gravatar to represent […]

Blog Exercises: The Daily Social Meme

Did you know that there are specific memes for each day of the week in the blogosphere and social web? Today is your chance to play around with some of these themed days of the week in this blog exercise. A themed day, or meme, is a tradition of sorts. It involves publishing and sharing […]

Blog Exercises: Blog Your Hobby

The following blog exercise is inspired by Janet Williams of Janet’s Notebook and her post on “Unique British post boxes: share your hobby.” Who would have thought that an article on UK post boxes would bring post box enthusiasts and historians out of the woodwork to her blog? My interaction with Ruby brings me to […]

Blog Exercises: Comments Policy

We started with the Bloggers Code of Ethics in our blog exercises on site policies, starting you off on the right foot by knowing where you will draw your lines in the sand when it comes to your rights and responsibilities as a blogger. In this Blog Exercise, we are going to tackle the next […]

Blog Exercises: Blasts from the Past

It’s time to dive into your archives and feature some blasts from the past on your blog. We all know we have some great gems in our archives, article series, great topics, informative and educational content. Many of these are timeless, yet they tend to get lost in the shuffle of time and search. We’ve […]

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