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Blog Exercises: Trackbacks

Trackbacks are like an invitation to a party. It is also like legitimate gossip. Trackbacks are notes telling you that someone is talking about you. Trackbacks are part of the important connections that form the true sense of the “web” on the Internet. WordPress and most modern publishing platforms generate trackbacks automatically. As common as […]

Blog Exercises: Make Post Titles Matter

Post titles are the titles of the articles you publish on your site. They represent the subject matter of the article. Newspapers and magazines are famous for their sensationalism when it comes to titles, lurking in readers with “Sexy Siren Stabs Six.” Or they include number counts to impress. “101 Best Ways to Cook a […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

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