Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

Live Streaming SOBCon Colorado

As many of you know, I’m a proud SOB. If you don’t know what that is by now, and you’ve been doing this for a while, I’m so sorry for you, as you are missing out on one of the most exciting honors in the blogging industry. For those new to blogging, an SOB is […]