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Blog Exercises: How to Create a Blogger Identity

A rebroadcast of “How Much Does Your Name Matter?” from Freakonomics Radio looked at the impact of a name on society, perception, prejudice, and ability to succeed. Indeed, there is some evidence that a name can influence how a child performs in school and even her career opportunities. There’s also the fact that different groups […]

Blog Exercises: Eliminate Distracting Notifications and Alerts

I don’t know how it happened but my new smartphone decided to change my notification settings and now my day is punctuated constantly with peeps, gongs, pings, and beeps. Such noises might not be blogging related, nor appropriate for these blogging exercises – they are alerts to the business of blogging and tremendous distractions. These […]

Blog Exercises: Intentional Blogging

One of the things I work with in teaching writing for the web and blogging is to blog intentionally. I call it “content with intent.” Content with Intent From the very first of these Blog Exercises I’ve preached content with intent, blogging with every intention filled with purpose, goals, and incentive. Specifically self-incentive, a self-motivated […]

Blog Exercises: Learning From a Mentor Makes You Better

“What One of the World’s Great Novelists Learned About Writing from David Ogilvy” on Copyblogger tells the story of how famous author Salman Rushdie learned copywriting and writing in general from another great copywriter, David Ogilvy. Imagine it’s your job to convey the taste of a chocolate bar in just one word. And by the […]

Blog Exercises: Push Your Writing Forward

Blogging is about writing. Let’s not forget that. And now is the time to test your writing skills. The Tomorrow Project by The Society for Science and the Public is promoting contest for a science fiction story about the kind of future you want to live in when the future comes to call. They are […]

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

Blog Exercises: Current Events September

It’s time to blog the news and current events for September in our Blog Exercises. This month, I want you to dig deeper into the news, targeting your specific industry and niche. With several months of blogging the news once a month under your belt, you should have set up some good resources in your […]

Blog Exercises: 5,127 Tries

In his native UK, Sir James Dyson is known as much for his quirky looking, superior-functioning vacuum cleaners as for his long embattled path to commercial success. He gave Brits their first bagless vacuum in 1993 after 13 tough years tinkering in the tool shed. He slogged through 5,127 prototypes, a couple of lawsuits and […]

Blog Exercises: August Summary

August is done, and so is the summer for most of the world north of the equator. Summer is on its way down under. This is the end of eight months of celebrating the 10th Anniversary of WordPress with a year of non-stop blogging about blogging, focused on using WordPress as your publishing platform. In […]

Blog Exercises: The Secret Sauce

In “Letters to Laurali” on Laurali Star Diaries, author Larauli responded to her first “letter to the editor” on her site. The request was from a fellow blogger asking for help blogging. Blogging has changed her, she admits. Laurali has soared, stretching her wings with glory and radiating in the new connections she is building […]

Blog Exercises: Things I Wish I Knew When I Started

“9 Things I Wish I Knew When I Started.” “6 Things You Need to Know Before You Begin.” “The 10 Lessons You Need to Know Before You Take that First Step.” “What I Wish I Knew Before I Knew.” These titles show up in my feed reader on a regular basis. In this blog exercise, […]

Blog Exercises: August Current Events

Been watching the news lately? It’s time to blog the news and current events for August in our Blog Exercises. For some communities, August is the start of the harvest season, a busy month. For other communities, it is the quietest month. Some societies practically close down their towns to vacate for cooler locations, getting […]

Blog Exercises: Collect Your Quotes

I was sitting in a business conference listening to a speaker expound upon the many reasons why we must blog, and choked on my hot tea when I heard her say to the two hundred people in the audience, “Blog comments are mini resumes. Let them speak well of you.” In 2006, I wrote those […]

Blog Exercises: July Summary

July is over. Seven months of Blog Exercises and you would think I’d be sick of these. Yet, I’ve got hundreds more. I fear my ability to fit it into one year. I might just have to keep going. The response has been amazing. I’ve looked at hundreds and hundreds of websites and given feedback […]

Blog Exercises: Don’t Let Your Content Compete With Itself

I fear for what I’m about to say. Colored fonts are evil. I’m not talking about colored fonts in the website design, nor colored fonts in headings within your content. I’m talking about colorizing the words you are reading as you read, just because, and the because usually isn’t a good enough reason to make […]

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