If you are on WordPress, you are familiar with the concept of Pages and Posts. If you are on another Content Management System (CMS), it is likely you have similar content with a different name. In WordPress, Pages, with a capital P, are pseudo-static web pages on your site. They exist outside of the reverse […]
Blog Exercises: May Random Editing Day
May. It’s starting to warm up outside in the north, and growing a bit chilly down under, but it’s that time again. It’s the May Random Editing Day. In this Blog Exercise you will need to edit five random posts from among your thousands – okay, maybe dozens of published articles. What should you look […]
Blog Exercises: How Long Are Your Paragraphs?
How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]
Blog Exercises: April Random Editing Day
It’s the April Random Editing Day in our ongoing series of Blog Exercises. With Spring in the air, flowers and trees blooming, it’s time to flex your editing muscles on four blog posts this month. If you are having trouble finding random posts, think of a keyword that best describes your site or a topic […]
Blog Exercises: What Words Do You Abuse Redundantly?
So, it’s word check time. Well, time to check all the words we abuse. Specifically, all the words we abuse redundantly and unnecessarily. And I’d like us to focus on the little words we add to our content, words like like, and, so, because, cause, cuz, specifically, well, and so on. In the last two […]
Blog Exercises: Preview Posts
Do you preview a post before publishing? If not, consider adding this extra step to the publishing process. Why? I’m human. So are you. We mess things up. No matter how careful you are, you will make mistakes. That’s life. By double checking what your post will look like before you release it to the […]
Blog Exercises: Bottom Up Editing
What if you blogged from the bottom up? In this Blog Exercise I’d like you to take a look at the article you are working on, preparing to publish it on your site, and take the last paragraph and put it at the top. We are often locked into our basic language education that taught […]
Blog Exercises: Make Post Titles Matter
Post titles are the titles of the articles you publish on your site. They represent the subject matter of the article. Newspapers and magazines are famous for their sensationalism when it comes to titles, lurking in readers with “Sexy Siren Stabs Six.” Or they include number counts to impress. “101 Best Ways to Cook a […]




















