Blog Exercises: The Content Project Form

In these year-long Blog Exercises dealing with editorial or content calendars, we’re working on exploring all the dates you can add to your calendar, including adding seasonal post content and other date-sensitive blog posts and articles. In this exercise, we’re going to create a content project form. The goal of a content project form is […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Blog Exercises: Random Editing Day

Welcome to the first “Random Editing Day” as part of the Blog Exercises series. The purpose of Random Editing Day is to help you edit and upkeep your site, but also to revisit and revise posts of the past. Throughout this year we are going to have monthly editing exercises to help you flex your […]

Blog Exercises: The Don’ts of Blogging

Did you know there is a Blogger’s Code of Conduct? It’s on Wikipedia. Initiated by Tim O’Reilly, it is as follows: Take responsibility not just for your own words, but for the comments you allow on your blog. Label your tolerance level for abusive comments. Consider eliminating anonymous comments. Don’t feed the trolls. Take the […]

Blog Exercises: Check Your Dates

It’s 2013. Time to update your calendars and your blog dates. Sara Tetreault of Go Gingham asked me to cover updating copyright dates on your blog, so this Blog Exercise is dedicated to that and all the dates that need changing on your site now that we are into a new year. Most WordPress Themes […]

Blog Exercises: The Editorial Calendar

Throughout these Blog Exercises you will be building your own editorial calendar, a schedule for content. Consider these as blog planners and self-deadlines. There are many calendar types, traditional and electronic. I recommend starting simple by printing out a 12-18 month calendar, one month per page, right from a free template in your word processing […]

Blog Exercises: What is the Name of Your Site?

What is the name of your site? In WordPress, every site has a title and a tagline or subtitle. What is yours? Choosing a name for your site can be a challenge and your next Blog Exercise in this year-long series of exercises to help you improve your blog. Sometimes choosing a name for your […]

Blog Exercise: Category Brainstorming

In the first of my new Blog Exercises, you will begin work on clarifying the purpose and mission of your site. Take a minimum of 25 minutes to list all the words and phrases that describe what you blog about. If you are new to blogging, list all of the words describing what you wish […]

Welcome to the New Blog Exercises

Your doctor tells you to exercise. You tell yourself you need some exercise. You play Sudoku and other mind games to flex the brain. We all need exercise, even bloggers. In the past, my Blog Challenges have been well received but its time to update them. I used to call them challenges, then prompts, but […]

What You Most Need to Know About WordPress

At the recent WordCamp Portland 2012, I was asked by several attendees to cover the basics of WordPress and we came up with What You Most Need to Know About WordPress. Here are the “notes” from that unconference presentation. The Difference Between Categories and Tags I hear this question at WordCamps, from readers, students, and […]

Why Do You Blog and What Keeps You Blogging?

After the first year of teaching the world’s first full-credit college course on WordPress, I’ve rediscovered a lot of reasons why people blog and what keeps them blogging – and what gets in their way. I’m working on an article series on this and I need your help. Why do you blog? What keeps you […]

Business of Blogging: Purpose, Customers, and Content

Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]

Blogger’s Agreement

In 2005, the The Center for Teaching at the University of Iowa created a collection of PDF files to support their Social Media & Technology in the Classroom teaching resources. Among the well thought out documents on using blogs and podcasts in the classroom and how to incorporate social media is the Bloggers Agreement (PDF). […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

Managing Multiple Authors: Managing Writers in a Multiple Author Blog

In this series on managing multiple bloggers in WordPress, I want to now focus on the content, specifically managing the editorial voice and purpose of a site with multiple bloggers. There is a huge caveat to this topic. Every blog is unique, as are all the voices within it. It is often that uniqueness that […]