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Blog Exercises: How to Respond to a Trackback

In the first blog exercise on trackbacks I explained how trackbacks work and how to respond to trackbacks. It’s time to revisit the concept of how to respond to a trackback. In the exercise, I described the unique quality of trackbacks for tracking conversations across the web. You publish something, someone likes it and publishes […]

Blog Exercises: What is Your Posting Response Assessment?

A few years ago, the US Air Force created the Air Force Web Posting Response Assessment (PDF), a flow chart that takes their Public Affairs Agency and other agencies involved in web publishing and social media through a step-by-step evaluation of how to respond to comments and interactivity on social media sites. The steps flow […]

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