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Blog Exercises: Thinking About Next Year’s Plans

In “Blog Exercises: Intentional Blogging” I encouraged you to review the first exercises in this blog exercise series, putting emphasis on the intentions behind your blogging. I’d like to check in on your editorial calendar today. In “Blog Exercises: The Editorial Calendar” I discussed the importance of adhering to a schedule with your blogging, planning […]

Blog Exercises: Making Drafts Work For You Not Against

During a year of teaching WordPress in college and at workshops and training events, I may help a minimum of 300 people set up WordPress.com sites annually. As they add content to their site, filling in all the blanks, they often publish content not quite ready for prime time, capped with a note-to-self to “fix […]

Blog Exercises: Organize Your Content – The Sequel

In the previous blog exercise, “Blog Exercises: Organize Your Content,” you were to create a giant lists of all the posts you have published in a link list organized by topic. If you have been blogging for a while, that exercise may have taken some time and work. If you’ve been blogging a short time, […]

Blog Exercises: What Are Your Reference Articles

What are the articles that drive people to your site? What are the posts that help people understand and benefit most from what you publish on your site? What articles represent you as an authority on the subject? These are your reference articles. We all have them, the articles that explain who we are, what […]

Blog Exercises: Blasts from the Past

It’s time to dive into your archives and feature some blasts from the past on your blog. We all know we have some great gems in our archives, article series, great topics, informative and educational content. Many of these are timeless, yet they tend to get lost in the shuffle of time and search. We’ve […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

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