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Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

Blog Exercises: Start Here Guides

Training for educators using online learning management systems for high schools and college recommend creating a “Start Here” page to guide the student through the process. If the process is complicated, this makes sense. The question I wanted to know from trainers is why don’t they provide training upon entrance to the school so each […]

Blog Exercises: The Outsider

During a writer’s convention this weekend, someone familiar with my site and these Blog Exercises asked me why I was handing our all this information to help others blog better, use WordPress better, and migrate their site from personal to professional. I had a pat answer then, but today, I have another. …Assumptions like these […]

Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]

Blog Exercises: Where Are You?

After agreeing to take on a writing assignment regarding Oregon history, I happily settled down to do a little preliminary online research. Because some of the towns I needed to research were located in areas I was not completely familiar with, I was relying on their local websites to point me to what I needed […]

Blog Exercises: What Do You Do?

What do you do? These are the first questions you usually hear upon meeting someone after the words, “How are you?” What do you do? In this Blog Exercise let’s change this to “What do you do on your blog?” On your blog, with your blog, whichever works for you. Do you know? What do […]

Prove it! Kym Huynh Bio Reloaded

In my Prove It! campaign article series recently, by request I ripped apart the personal and professional site of Kym Huynh in “Prove It: Kym Huynh Exposed.” Using my advice, he’s updated the two key pages I attacked on his site, the front page and about page, and the results are spectacular. The goals of […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

Prove It: Kym Huynh Exposed

After reading Prove It: It’s Starts With Defining Who You Are as part of my Prove It Campaign, one of my best friends volunteered himself for a bio tearing and ripping as he is now involved in several startups that are gaining the attention of investors, which means everything he does online is now subject […]

Prove It: It’s Starts With Defining Who You Are

Who are you on the web? How do you describe yourself? What words do you use to tell the world who you are, what you stand for or represent, what you do, how you do it, and why they should want to get to know you and work with you? Preparing to teach my WordPress […]

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