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Blog Exercises: Don’t Let Your Content Compete With Itself

I fear for what I’m about to say. Colored fonts are evil. I’m not talking about colored fonts in the website design, nor colored fonts in headings within your content. I’m talking about colorizing the words you are reading as you read, just because, and the because usually isn’t a good enough reason to make […]

Blog Exercises: What’s the View Through Your Binoculars

One of my favorite things is a framed picture by Matt Mullenweg of an old set of mounted binoculars. The eye pieces are worn and the blue paint on the metal binoculars looks like it’s not the first coat of paint it has seen. It’s wonderful, and I find new meaning in it every time […]

The Giant Blog Exercise Check List Part 1

July is the midway point of these Blog Exercises and time for a Giant Blog Exercise Checklist to help you keep score of the exercises you’ve done, and what’s left undone. I’ve arranged the blog exercises by similarity, tasks related to each other, rather than chronologically. If you are playing catch up, you might wish […]

Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]

Blog Exercises: Timey Whimey Tangents

As I was saying yesterday…was it yesterday? No, it was the day before. I was at the college yesterday. I have no life on college days. It’s all college all the day. So it must have been the day before. It was sunny and hot. I don’t like heat. Don’t have the system for it. […]

Blog Exercises: Connecting All the Pieces of Your Site Together

The concept of the World Wide Web is based upon linking, the web of connections that link web pages together like a spider web. There are external links, connecting one site to another, and intrasite links, connecting web pages together within a single site. Today’s blog exercise is focused on the latter, intrasite links. Intrasite […]

Blog Exercises: Are Your Comments Open for Business?

Are your comments closed? Are they set to moderation? Are your comments wide open for all without question or challenge? Are you comments open for business? In “You Must Be Logged In To Comment” I wrote: Why do people turn off open, unregistered comments to require people to login in order to comment? I’m not […]

Blog Exercises: Identify the Life Suckers

My friend, Terry Starbucker, is a blogger who specializes in motivating and inspiring others to live and work their passion. He’s also founder of SOBCon, the must-attend conference for online business people that takes this spirit to a higher level. In 2008, he published “Every Passion Has Its Destiny – An Olympic Inspiration” about Billy […]

Blog Exercises: Are You a Victim of the Past?

Have you seen the fun video released to promote the then new television show, Portlandia on IFC, recently renewed for another year or two? It’s called “Dream of the 90s” and is part of your homework for this blog exercise. The story is that Jason went on a trip from Los Angles to Portland, Oregon, […]

Nelson Mandela Tribute

In January 2011, Nelson Mandela became a trending topic on Twitter as false rumors of his death circulated the world. He was 92 at the time and this was one in a long string of stories shaking the world’s confidence in his survival. Today, at age 94, those rumors seem more prophetic as the world […]

Blog Exercise: When Was the Last Time You Got Personal

I walked into a friend’s home and found the fridge covered with refrigerator art from her seven year old. The traditional home often features such childhood artwork but this was extremely precious as the child has learning disabilities and drawing. The artwork was beautiful. I stood there transfixed at the crude scribbles, trying to find […]

Blog Exercises: Blog Work Flows

In “A Sample Blogging Workflow” by my friend, Chris Brogan, he talks about the process of blogging with consistency and determination in mind. Your company has decided to launch a blog, and you’re the lucky blogger. Maybe you’ve even asked for this pleasure, suggested it to the boss yourself. Only now, you have to deliver, […]

Help Spread the Word – Writing for the Web Class

There is still room available in my Writing for the Web course at Clark College Corporate and Continuing Education in Vancouver, Washington, just across the river from Portland, Oregon. This professional development course runs from June 11 – 27, 2013 on Tuesdays and Thursdays from 9AM – Noon. The class size is limited so there […]

Blog Exercises: If You Had a Dream Speech

I have a dream that one day this nation will rise up and live out the true meaning of its creed. “We hold these truths to be self-evident that all men are created equal.” I have a dream that one day out on the red hills of Georgia the sons of former slaves and the […]

Blog Exercise: Take Yourself on a Bloggy Vacation

Writer’s block is a tool — use it. When asked why you haven’t produced anything lately, just say, “I’m blocked.” Since most people think that writing is some mystical process where characters “talk to you” and you can hear their voices in your head, being blocked is the perfect cover for when you just don’t […]

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