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How to Write an Editorial Article Online

For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]

Blog Exercises: Push Your Writing Forward

Blogging is about writing. Let’s not forget that. And now is the time to test your writing skills. The Tomorrow Project by The Society for Science and the Public is promoting contest for a science fiction story about the kind of future you want to live in when the future comes to call. They are […]

Blog Exercises: To Comment or Not to Comment

In the September 20, 2013, issue of the New York Times, an article caught my eye called “No Comments.” It is also available on Umano via mobile app or desktop for a listen. The article by Michael Erard discusses comments on the web, including a long look back at the history of interactivity on the […]

Blog Exercises: Current Events September

It’s time to blog the news and current events for September in our Blog Exercises. This month, I want you to dig deeper into the news, targeting your specific industry and niche. With several months of blogging the news once a month under your belt, you should have set up some good resources in your […]

Blog Exercises: Patterns in the Stats

As we proceed through this year of blogging tips and exercises, we’ll talk more about statistics and web analytics to help you check in with yourself that you are on the right track. Today’s blog exercise is to familiarize yourself with tracking your site’s stats, learning the key numbers and data to watch. I introduced […]

Blog Exercises: Before the Blog

While researching memes for one of these blog exercises, I discovered a fascinating meme called Before the Blog. Started by YA Litwit, and not updated by the author since 2011, it is a meme designed for writers inviting them to review and recommend books from their past, “books you’ve read and loved BEFORE you started […]

Blog Exercises: Making Drafts Work For You Not Against

During a year of teaching WordPress in college and at workshops and training events, I may help a minimum of 300 people set up WordPress.com sites annually. As they add content to their site, filling in all the blanks, they often publish content not quite ready for prime time, capped with a note-to-self to “fix […]

Blog Exercises: Self-Control and Distractions

During a recent WordPress Meetup in Portland, Oregon, I was on the panel of three WordPress experts answering questions from the audience on how to use WordPress. In response to one of the questions dealing with a recommendation that WordPress restrict what a user can and cannot do to protect themselves from doing something “stupid,” […]

Blog Exercises: What’s the View Through Your Binoculars

One of my favorite things is a framed picture by Matt Mullenweg of an old set of mounted binoculars. The eye pieces are worn and the blue paint on the metal binoculars looks like it’s not the first coat of paint it has seen. It’s wonderful, and I find new meaning in it every time […]

Blog Exercises: How to Respond to a Copyright Violation

While I know that you would never violate anyone’s copyright and publish other people’s content without proper citation or permission, there are hundreds of thousands who think that if it is on the web, it’s free to use and abuse. Accusations of copyright violations are big deals. Some top journalists, writers, photographers, musicians, software developers, […]

Blog Exercises: June Summary

Is June over? How did that happen? Welcome to the end of the first six months of my Blog Exercises, my way of honoring the 10th Anniversary of WordPress by using it as it was meant to be used, by blogging. As it states at the bottom of each post, these blogging exercises are designed […]

Blog Exercises: Are You Setting an Example for Others?

A milestone in personal rights seemed to have been achieved recently when US basketball player, Jason Collins declared publicly he was gay, hopefully setting an example for others that it is now “safe” to come out of the closet. The news in and around his announcement has me thinking about heroes, mentors, and risk-takers, those […]

Blog Exercise: Take Yourself on a Bloggy Vacation

Writer’s block is a tool — use it. When asked why you haven’t produced anything lately, just say, “I’m blocked.” Since most people think that writing is some mystical process where characters “talk to you” and you can hear their voices in your head, being blocked is the perfect cover for when you just don’t […]

Blog Exercises: Backups and Alternatives

I didn’t expect to return home after a meeting this morning to find I have no telephone or Internet access on this bright sunshine, calm weather May day. I’ve got classes to prep for, sites to review for students and clients, article deadlines, these blog exercises to publish and keep to my year long commitment, […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

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