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Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Sale on Lorelle’s Book “Social Media for Crafters”

I’ve updated my popular ebook, “Social Media for Crafters,” and it’s on sale for the next week in honor of the Willamette Writers Conference in Portland, Oregon, and to celebrate the power of the written word. The book will be on sale for only $2.99 USD. I’ve not had a sale on my books since […]

How to Write an Editorial Article Online

For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]

It’s About Access

If you have a few minutes today, watch this. Oh, watch it anyway. And share it. It won a Webby, the equivalent of the Oscar for the web world. And I have to admit that at the end, I cried. Seriously. Like those in the satirical episode, I don’t live in the wildest woolliest of […]

Blog Exercises: Thinking About Next Year’s Plans

In “Blog Exercises: Intentional Blogging” I encouraged you to review the first exercises in this blog exercise series, putting emphasis on the intentions behind your blogging. I’d like to check in on your editorial calendar today. In “Blog Exercises: The Editorial Calendar” I discussed the importance of adhering to a schedule with your blogging, planning […]

Blog Exercises: Intentional Blogging

One of the things I work with in teaching writing for the web and blogging is to blog intentionally. I call it “content with intent.” Content with Intent From the very first of these Blog Exercises I’ve preached content with intent, blogging with every intention filled with purpose, goals, and incentive. Specifically self-incentive, a self-motivated […]

Blog Exercises: Taking Inventory on What Keeps You Blogging

The recent major desktop computer crash has left me reeling. I thought I had all my data backed up. For the most part, I did. What I didn’t have backed up was my programs. Getting back up to speed fast, I’ve had to prioritize the programs I had download and install. Yes, download. Who gets […]

Blog Exercises: Marketing Yourself as an Artist

A friend forwarded “99 Ways to Market Your Art” from Copyblogger. While it is targeted towards artists, it applies universally to bloggers – no matter what you are blogging about. You’re an artist — a writer, musician, illustrator, or dancer. Maybe you’re into doll sculpting, keepsake jewelry making, fashion photography, plain air painting, or composing […]

Blog Exercises: Learning From a Mentor Makes You Better

“What One of the World’s Great Novelists Learned About Writing from David Ogilvy” on Copyblogger tells the story of how famous author Salman Rushdie learned copywriting and writing in general from another great copywriter, David Ogilvy. Imagine it’s your job to convey the taste of a chocolate bar in just one word. And by the […]

Blog Exercises: Push Your Writing Forward

Blogging is about writing. Let’s not forget that. And now is the time to test your writing skills. The Tomorrow Project by The Society for Science and the Public is promoting contest for a science fiction story about the kind of future you want to live in when the future comes to call. They are […]

Blog Exercises: To Comment or Not to Comment

In the September 20, 2013, issue of the New York Times, an article caught my eye called “No Comments.” It is also available on Umano via mobile app or desktop for a listen. The article by Michael Erard discusses comments on the web, including a long look back at the history of interactivity on the […]

Blog Exercises: Current Events September

It’s time to blog the news and current events for September in our Blog Exercises. This month, I want you to dig deeper into the news, targeting your specific industry and niche. With several months of blogging the news once a month under your belt, you should have set up some good resources in your […]

Blog Exercises: You Shouldn’t Have Started with a Question If You Didn’t Want it Answered

In the movie, Big Fish, the son tries to describe to his father how little he knows him. Will Bloom: You know about icebergs, dad? Senior Ed Bloom: Do I? I saw an iceberg once. They were hauling it down to Texas for drinking water. They didn’t count on there being an elephant frozen inside. […]

Blog Exercises: Patterns in the Stats

As we proceed through this year of blogging tips and exercises, we’ll talk more about statistics and web analytics to help you check in with yourself that you are on the right track. Today’s blog exercise is to familiarize yourself with tracking your site’s stats, learning the key numbers and data to watch. I introduced […]

Blog Exercises: Who Do Others Think You Are?

Today’s blog exercise was inspired by Kathy Holmes in her post, “Who are you today?“ Lorelle’s “What Makes You Special?” blog exercise links to “Who the Hell Are You?” and both got me to thinking, not only about who I am, but who I am today and who people perceive me to be. Some people […]

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