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Blog Exercises: Add Industry Events to Your Editorial Calendar

In the blog exercise to create an editorial calendar, I gave you many ideas for setting self-assignments and deadlines for content throughout the year on your blog. Don’t forget to investigate your industry to discover events, conferences, and news to add to the calendar. Whether you go or not, take time to research calendars and […]

Blog Exercises: Does Your Site Look Spammy?

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Blog Exercises: Fools, Pranks, and Jokers

April 1st is April Fool’s Day in many countries. Also called “All Fools’ Day,” it is a chance to pick on people, to play pranks, jokes, and hoaxes on friends and family. Historians say that the concept of a Fool’s Day has been a part of European History and other cultures for hundreds, possibly over […]

Blog Exercises: How Many Words in a Link?

How many words should you put into a link? Is there a rule? There isn’t a rule but there are good standards and practices. These state that two words should be the minimum, and only enough words to compel someone to click through to the linked source. The words must also imply the link’s destination […]

Blog Exercises: Make an Elephant Out of a Fly

G.I. Gurdjieff said, “We have made an elephant out of a fly.” A friend of mine and fellow college professor, Mark Smith, is a dedicated follower of George Gurdjieff, a Russian spiritual leader. He’s been sharing some of his teachings with me. This one caught my attention and immediately had to be added to these […]

Blog Exercises: How Much Does Your Blog Cost?

How much does your blog cost? It should be a simple question. Do you have an answer? The costs associated with a blog are the costs associated with any website. There is the cost of the domain name, if you choose to have a custom name. In general, it is about USD $15 a year, […]

Blog Exercises: Preview Posts

Do you preview a post before publishing? If not, consider adding this extra step to the publishing process. Why? I’m human. So are you. We mess things up. No matter how careful you are, you will make mistakes. That’s life. By double checking what your post will look like before you release it to the […]

Blog Exercises: Speed Blogging with CoLT

I’d like to introduce you to the work horse I use for speed blogging. It’s a web browser add-on for Firefox called CoLT. It stands for Copy Link Text. I will be offering a variety of web browser tips and tools to make blogging faster and easier throughout these Blog Exercises, and of all of […]

Blog Exercises: Check Your Site Title Tag

Do you know what the title of your site is? Not the name of your site or the title of your post, but the HTML <title> tag for your site buried in the source code. In HTML, every website is required to have the <title> tag in the <head> of the source code HTML structure. […]

WordPress Anniversary: WordPress and Evil

As I look back on the ten years of WordPress, there is a dark side to blogging. While many blamed WordPress for the evil, like guns, WordPress doesn’t cause evil, people cause evil. In fact, WordPress, Automattic, and the WordPress Community has fought longer and harder against the evil doers in the world than most […]

Blog Exercises: How Many Posts Can Your Audience Handle?

In “Blog Exercises: How Many Posts? the exercise asked you to consider how many posts you should publish within a specific time period on your site, such as by day, week, month, or year. The goal was to set self-deadlines and monitor how many posts you felt were appropriate to publish within that time period. […]

Blog Exercises: Where Are You?

After agreeing to take on a writing assignment regarding Oregon history, I happily settled down to do a little preliminary online research. Because some of the towns I needed to research were located in areas I was not completely familiar with, I was relying on their local websites to point me to what I needed […]

Creating Footnotes in WordPress

Among the many techniques students and clients request in my WordPress and blogging workshops and classes1, requests for creating footnotes in WordPress are rare, but they do happen. There are very distinctive differences between traditional writing and web publishing styles.2 Footnotes have been replaced by links to cite a reference or resource to support the […]

Blog Exercises: Clean Up Your Most Popular Posts

“It’s dated 2008. It must be useless.” This was the response to an article I tweeted out recently. Yes, the article was dated 2008. Did that mean it wasn’t a valid, timely, and invaluable resource? It was, but that’s not the point. Some people equate old with useless. With the aging population gaining the majority […]

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