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Blog Exercises: The Secret Sauce

In “Letters to Laurali” on Laurali Star Diaries, author Larauli responded to her first “letter to the editor” on her site. The request was from a fellow blogger asking for help blogging. Blogging has changed her, she admits. Laurali has soared, stretching her wings with glory and radiating in the new connections she is building […]

Blog Exercises: Site Goals

Early on in these Blog Exercises I asked you to clarify what you do and how you share your purpose on your site, what your target audience is, and review the why of why you blog and self-publish on the web. Hopefully you’ve had time over the past few months to digest those thoughts, evaluate […]

Blog Exercises: The Outsider

During a writer’s convention this weekend, someone familiar with my site and these Blog Exercises asked me why I was handing our all this information to help others blog better, use WordPress better, and migrate their site from personal to professional. I had a pat answer then, but today, I have another. …Assumptions like these […]

Blog Exercises: What’s the View Through Your Binoculars

One of my favorite things is a framed picture by Matt Mullenweg of an old set of mounted binoculars. The eye pieces are worn and the blue paint on the metal binoculars looks like it’s not the first coat of paint it has seen. It’s wonderful, and I find new meaning in it every time […]

Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]

Blog Exercises: Protect Your Privacy

The web world thinks my birthday is January 1. Does the web know your birthday? Among the many Blog Exercises so far this year, I’ve mostly focused on your blog. Today, I want to talk about something related to your blog but mostly to your exposure and presence on the web: your private and personal […]

Blog Exercises: Sharing Without Context

I got a trackback to one of my posts yeseterday. I was so excited that someone thought what I wrote was worth sharing. Eager to read what they wrote about my article, I paused in my busy schedule to race to their site to find out if I’d changed a life, influenced them in some […]

Blog Exercises: How Does Your Blog Make You Money?

In an interview with Daniel Scocco of DailyBlogTips, he asked me how long a blogger should wait to monetize their blog. Ha! Forever! I do not think bloggers should monetize their blogs. I think that people who want to get into the business of blogging must make a business plan on how they will use […]

Blog Exercises: How to Write about Something Someone Else Wrote

In the early development of the web, blogs were classified as echo chambers, vessels of redundant content as every original idea was shared, reshared, quoted, and spread across the web at rapid speed. Some estimates state that less than 2% of all the content on the web is original. It’s mostly regurgitation of the same […]

WordPress Anniversary: Comment Spam Lessons

It’s hard to believe that I’ve learned much from comment spammers over the years. I’ve learned that they are among the most hated folks in the world, yet you have to respect them as well. As I look back on ten years of blogging with WordPress on this 10th Anniversary year, I realized that comment […]

Blog Exercises: Own Your Site and Protect Yourself

I hear it every day. A webmaster, developer, or designer does the site owner wrong and the site owner is victimized, helpless, and frustrated with what to do next. I’ve gotten calls in the middle of the night from people around the world trying to get help recovering their WordPress password because their “web guy” […]

Blog Exercises: Battling Self-Doubt

Self-doubt happens to everyone, even bloggers. You are blogging away, full of inspiration, motivation, and energy, then wham! Something happens in your personal or professional life or you get hit upside the head by some bloggy or social media incident and your confidence is sucked away. Self-doubt moves in, and it doesn’t move in pretty. […]

Blog Exercises: Increase Your Thank You Ratio

As a teacher, trainer, social media expert, and advice giver on many blogs, I don’t want to hear your excuses in response to my advice. “Well, if I only had the money…” Really? Since WordPress, the tools I recommend, and the advice I offer is free. What does money have to do with anything I […]

Blog Exercises: What Are Your Reference Articles

What are the articles that drive people to your site? What are the posts that help people understand and benefit most from what you publish on your site? What articles represent you as an authority on the subject? These are your reference articles. We all have them, the articles that explain who we are, what […]

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