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Blog Exercises: August Summary

August is done, and so is the summer for most of the world north of the equator. Summer is on its way down under. This is the end of eight months of celebrating the 10th Anniversary of WordPress with a year of non-stop blogging about blogging, focused on using WordPress as your publishing platform. In […]

Blog Exercises: Creating Influential Connections

In “Why a Link Post Should Be Like Mingling at a Party,” my friend Jan of Circular Communication described it this way. Imagine you are at a party. You mingle and meet someone you know. You do not know her well, but well enough to appreciate her. You also have an idea what interests her, […]

Blog Exercises: When Your Site Design Owns You

Yesterday a long-time client called me up in tears saying, “I can’t do this any more. My site design owns me, I don’t own it. It’s too confusing. It’s too much work!” Several years ago, she’d chosen a Magazine-style WordPress Theme. The structure was based upon the standard magazine-style, sticky posts for the slider/carousel at […]

Blog Exercises: When to Hit Publish

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the when. When do the majority of your site visitors arrive on your site? Is there a pattern? When is the Best Time and Day to Post […]

Blog Exercises: Where is Your Audience?

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the where. Using whichever as stats or web analytics program you wish as discussed in the post introducing you to blog stats and analytics, check out the […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: Protect Your Privacy

The web world thinks my birthday is January 1. Does the web know your birthday? Among the many Blog Exercises so far this year, I’ve mostly focused on your blog. Today, I want to talk about something related to your blog but mostly to your exposure and presence on the web: your private and personal […]

Blog Exercises: I Thought You Would Appreciate This Gratuitous Picture

For many years it was thought that every post published on a blog had to feature a gratuitous image, some photograph that would lure people to click through and read the article. The myth perpetuated itself, which myths tend to do, and many still publish content with gratuitous imagery. A gratuitous image is one that […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

WordPress Anniversary: Comment Spam Lessons

It’s hard to believe that I’ve learned much from comment spammers over the years. I’ve learned that they are among the most hated folks in the world, yet you have to respect them as well. As I look back on ten years of blogging with WordPress on this 10th Anniversary year, I realized that comment […]

Blog Exercises: The IKEA Effect for Bloggers

The Ikea Effect was coined by researchers who found out what we all know but rarely admit, we put too much ownership into our own brainchild ideas and concepts. In other words, we tend to fall in love with our own ideas and creations. If you have ever been around kids, you’ve probably had that […]

Blog Exercises: Battling Self-Doubt

Self-doubt happens to everyone, even bloggers. You are blogging away, full of inspiration, motivation, and energy, then wham! Something happens in your personal or professional life or you get hit upside the head by some bloggy or social media incident and your confidence is sucked away. Self-doubt moves in, and it doesn’t move in pretty. […]

Blog Exercises: What Are Your Reasons For Blogging

We all have our reasons for blogging. Having our say, sharing our experience, teaching, learning, creative outlet, money, reputation, because they told you to…all of these are good reasons to blog, but to keep blogging you need something more. In this blog exercise, I want you to consider the more. It is the answer to […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

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