Blog Exercises: Make an Elephant Out of a Fly

G.I. Gurdjieff said, “We have made an elephant out of a fly.” A friend of mine and fellow college professor, Mark Smith, is a dedicated follower of George Gurdjieff, a Russian spiritual leader. He’s been sharing some of his teachings with me. This one caught my attention and immediately had to be added to these […]

Blog Exercises: How Much Does Your Blog Cost?

How much does your blog cost? It should be a simple question. Do you have an answer? The costs associated with a blog are the costs associated with any website. There is the cost of the domain name, if you choose to have a custom name. In general, it is about USD $15 a year, […]

Blog Exercises: Blasts from the Past

It’s time to dive into your archives and feature some blasts from the past on your blog. We all know we have some great gems in our archives, article series, great topics, informative and educational content. Many of these are timeless, yet they tend to get lost in the shuffle of time and search. We’ve […]

Blog Exercises: Speed Blogging with CoLT

I’d like to introduce you to the work horse I use for speed blogging. It’s a web browser add-on for Firefox called CoLT. It stands for Copy Link Text. I will be offering a variety of web browser tips and tools to make blogging faster and easier throughout these Blog Exercises, and of all of […]

Writing for the Web Course Starts June 3, 1013

I will be teaching “Writing for the Web” at Clark College Corporate and Continuing Education in Vancouver, Washington, Tuesdays and Thursdays, June 3 – July 8, 2013. The class will be at the West Coast Bank Building in downtown Vancouver, Washington, just a few minutes from downtown Portland, Oregon. Writing on the web is now […]

The Future of Blogging – With a Glimpse Backwards

In “What’s next for blogging: I try to predict the future” by Yesterday’s news, the author, a Creative and Professional Writing Major at Bemidji State University in Minnestoa, used fantastic visuals to take us on a journey through the development of blogging and the blogging industry for a class on blogs and wikis. She makes […]

Blog Exercises: Feed Readers

Without the feed reader, my blogging life would be seriously hard work. Feed, commonly misidentified as RSS, is the proper name for the contextual version of your site as distributed through various feed types such as RSS, Atom, XML, etc. They are basically your posts stripped of your website design, read like articles in a […]

Blog Exercises: Weekly Link Roundups

Many bloggers publish weekly or monthly link roundups, highlights of some of the interesting sites they’ve found on the web. Most use a variety of automation techniques to generate this link list, bookmarking the web pages to a bookmarking program that helps them generate this list and release it once a week. It’s a lazy […]

Blog Exercises: Backlinks

Known as incoming links or referrer links, backlinks are links pointing from an external site to your site, directing their readers to you as a resource. Timethief of “one cool site blogging tips” describes backlinks as: Backlinks to your content are like votes for your blog. The more backlinks your blog receives the higher it […]

Blog Exercises: Current Events January

Every month in this series of Blog Exercises I will ask you to check the news and report on something in the news that relates to you and/or your site’s purpose. It may directly relate or indirectly. Fascinated with the alignment of the planets, I wanted to share my enthusiasm with the ease of watching […]

Classes and Workshops

The following are classes and workshops offered by Lorelle VanFossen. Writing for the Web June 3 – July 8, 2013 Clark College Corporate and Continuing Education Tuesdays and Thursdays from 9am – noon in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. USD $179 This writing class […]

Writing for the Web Course

February 18 – March 25, you will find me teaching “Writing for the Web” for Clark College Corporate and Continuing Education on Mondays from 1:30-4:30PM in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. Come join me! This is the first class of its kind at the […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Blog Exercises: The Don’ts of Blogging

Did you know there is a Blogger’s Code of Conduct? It’s on Wikipedia. Initiated by Tim O’Reilly, it is as follows: Take responsibility not just for your own words, but for the comments you allow on your blog. Label your tolerance level for abusive comments. Consider eliminating anonymous comments. Don’t feed the trolls. Take the […]

Happy Birthday and Anniversary, Matt Mullenweg

Happy Birthday and Happy Anniversary, Matt Mullenweg. Well, happy early birthday. Matt’s birthday is January 11. Matt Mullenweg is the co-founder of WordPress, the brains behind WordPress.com and Automattic, and I’m honored to call him friend. He also changed my life completely, in more ways than I can count.