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Blog Exercises: Ingredients of a Professional Site

Two questions on the same day triggered this blog exercise. I was asked by a student in my WordPress class recently what defined a “professional blog.” I told him it was one that met all the criteria for a well-designed, well-formed site that met web standards. This is a good definition, but lacked specifics. A […]

Blog Exercises: Learning From a Mentor Makes You Better

“What One of the World’s Great Novelists Learned About Writing from David Ogilvy” on Copyblogger tells the story of how famous author Salman Rushdie learned copywriting and writing in general from another great copywriter, David Ogilvy. Imagine it’s your job to convey the taste of a chocolate bar in just one word. And by the […]

Blog Exercises: Bye Bye to Dumb Drafts

Demian Farnworth of Copyblogger wrote a brilliant article, “5 1/2 Reasons You Should Kill a Draft Blog Post. It’s today’s blog exercise. In summary, Demian’s tips are: The idea sounds bad to you days later. It’s likely to create controversy you don’t want. It looks like something you wrote last year. It looks like stolen […]

Blog Exercises: Priorities

A friend’s son was working on a school project when I asked him a question. “Not now, Lorelle. I don’t have the bandwidth.” Unfortunately, I’ve had to use it over the past month too many times. Consider this an apology for letting this site lapse recently for these Blog Exercises. Research published in “Scarcity: Why […]

Blog Exercises: Make a List of Everything on Your Site

Today’s blog exercise will require a little time, magnifier, and a score card. Well, maybe not one of those items. I want you to grab a piece of paper and load up the front page of your site in a browser. Zoom in so you can really see it up close and personal. Start counting. […]

Blog Exercises: To Comment or Not to Comment

In the September 20, 2013, issue of the New York Times, an article caught my eye called “No Comments.” It is also available on Umano via mobile app or desktop for a listen. The article by Michael Erard discusses comments on the web, including a long look back at the history of interactivity on the […]

Blog Exercises: Mashups

One of my favorite odd-ball mashups is the movie Moulin Rouge! Released in 2001, the movie features Nicole Kidman, Ewan McGregor, and an outstanding cast of top notch actors singing their way through a Bollywood-style production set in a 1899 France cabaret. There are few original songs in the film. Instead they used pop songs […]

Blog Exercises: Blog Your Favorite Song

It all began the day I found That from my window I could only see A piece of sky. I stepped outside and looked around. I never dreamed it was so wide Or even half as high. The time had come to try my wings And even though it seemed at any moment I could […]

Blog Exercises: Debate Ethics

A premie baby is causing debates and controversy about medical research projects. A debate on plant ethics questions over the humane treatment of plants opposes yet is related to the debate on ethical treatment of animals as food sources. Advanced research on stem cells and human cloning is debatable on all sides, especially when news […]

Blog Exercises: 5,127 Tries

In his native UK, Sir James Dyson is known as much for his quirky looking, superior-functioning vacuum cleaners as for his long embattled path to commercial success. He gave Brits their first bagless vacuum in 1993 after 13 tough years tinkering in the tool shed. He slogged through 5,127 prototypes, a couple of lawsuits and […]

Blog Exercises: Start Here Guides

Training for educators using online learning management systems for high schools and college recommend creating a “Start Here” page to guide the student through the process. If the process is complicated, this makes sense. The question I wanted to know from trainers is why don’t they provide training upon entrance to the school so each […]

Blog Exercises: The Domino Effect

I recently created a domino effect on one of my sites. The Domino Effect is based upon the traditional game of domino pieces stacked standing upright in rows, typically in a straight or curved path carefully spaced close together. Knock over the first one and it falls against the second, and third, knocking down each […]

Blog Exercises: Patterns in the Stats

As we proceed through this year of blogging tips and exercises, we’ll talk more about statistics and web analytics to help you check in with yourself that you are on the right track. Today’s blog exercise is to familiarize yourself with tracking your site’s stats, learning the key numbers and data to watch. I introduced […]

Blog Exercises: The Daily Social Meme

Did you know that there are specific memes for each day of the week in the blogosphere and social web? Today is your chance to play around with some of these themed days of the week in this blog exercise. A themed day, or meme, is a tradition of sorts. It involves publishing and sharing […]

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