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Blog Exercises: Learning From a Mentor Makes You Better

“What One of the World’s Great Novelists Learned About Writing from David Ogilvy” on Copyblogger tells the story of how famous author Salman Rushdie learned copywriting and writing in general from another great copywriter, David Ogilvy. Imagine it’s your job to convey the taste of a chocolate bar in just one word. And by the […]

Blog Exercises: Volunteer

I’ve spent years contributing in many ways to WordPress including on the WordPress Support Forums, WordPress.com Forums, and WordPress Codex. The other day I was cleaning out tabs in my browser and stumbled upon an open WordPress.com forum post. I wondered if the user’s question was answered. It was, but not well. I added a […]

Blog Exercises: 5,127 Tries

In his native UK, Sir James Dyson is known as much for his quirky looking, superior-functioning vacuum cleaners as for his long embattled path to commercial success. He gave Brits their first bagless vacuum in 1993 after 13 tough years tinkering in the tool shed. He slogged through 5,127 prototypes, a couple of lawsuits and […]

Blog Exercises: Editorial Calendar Check-in for September

It’s time to check in on your editorial calendar for September. This means not just checking in on the holidays and events for September but also for October, November, and December. For those living in the “Western Civilization” and tied to the Christian Calendar, as well as those tied to Jewish and Muslim calendars, we’re […]

Blog Exercises: The Daily Social Meme

Did you know that there are specific memes for each day of the week in the blogosphere and social web? Today is your chance to play around with some of these themed days of the week in this blog exercise. A themed day, or meme, is a tradition of sorts. It involves publishing and sharing […]

The Giant Blog Exercise Check List Part 1

July is the midway point of these Blog Exercises and time for a Giant Blog Exercise Checklist to help you keep score of the exercises you’ve done, and what’s left undone. I’ve arranged the blog exercises by similarity, tasks related to each other, rather than chronologically. If you are playing catch up, you might wish […]

Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: Blog Your Hobby

The following blog exercise is inspired by Janet Williams of Janet’s Notebook and her post on “Unique British post boxes: share your hobby.” Who would have thought that an article on UK post boxes would bring post box enthusiasts and historians out of the woodwork to her blog? My interaction with Ruby brings me to […]

Blog Exercises: What If You Knew You Could Not Fail

I helped a writer set up her first blog today, encouraging her to share her stories as part of the process moving towards becoming a published author. We talked about how a site will help her, not just with marketing, promotion, and community building, but also by rethinking how she writes, what she writes, and […]

Blog Exercises: How Does Your Blog Make You Money?

In an interview with Daniel Scocco of DailyBlogTips, he asked me how long a blogger should wait to monetize their blog. Ha! Forever! I do not think bloggers should monetize their blogs. I think that people who want to get into the business of blogging must make a business plan on how they will use […]

Blog Exercise: When Was the Last Time You Got Personal

I walked into a friend’s home and found the fridge covered with refrigerator art from her seven year old. The traditional home often features such childhood artwork but this was extremely precious as the child has learning disabilities and drawing. The artwork was beautiful. I stood there transfixed at the crude scribbles, trying to find […]

Blog Exercises: Become Your Own Fan Blogger

Fan blogging is one of the most challenging types of blogging. Fan blogging is blogging about a celebrity, television show, movie, sports team, sports player, criminals, or other groupie subject. Today’s blog exercise examines the art of fan blogging and how to learn from fan blogging to create your own fan club around your blog. […]

Help Spread the Word – Writing for the Web Class

There is still room available in my Writing for the Web course at Clark College Corporate and Continuing Education in Vancouver, Washington, just across the river from Portland, Oregon. This professional development course runs from June 11 – 27, 2013 on Tuesdays and Thursdays from 9AM – Noon. The class size is limited so there […]

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