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Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]

Blog Exercises: Connecting All the Pieces of Your Site Together

The concept of the World Wide Web is based upon linking, the web of connections that link web pages together like a spider web. There are external links, connecting one site to another, and intrasite links, connecting web pages together within a single site. Today’s blog exercise is focused on the latter, intrasite links. Intrasite […]

Blog Exercises: Blog Your Hobby

The following blog exercise is inspired by Janet Williams of Janet’s Notebook and her post on “Unique British post boxes: share your hobby.” Who would have thought that an article on UK post boxes would bring post box enthusiasts and historians out of the woodwork to her blog? My interaction with Ruby brings me to […]

Blog Exercises: Are Your Comments Open for Business?

Are your comments closed? Are they set to moderation? Are your comments wide open for all without question or challenge? Are you comments open for business? In “You Must Be Logged In To Comment” I wrote: Why do people turn off open, unregistered comments to require people to login in order to comment? I’m not […]

Blog Exercises: Are You Setting an Example for Others?

A milestone in personal rights seemed to have been achieved recently when US basketball player, Jason Collins declared publicly he was gay, hopefully setting an example for others that it is now “safe” to come out of the closet. The news in and around his announcement has me thinking about heroes, mentors, and risk-takers, those […]

Blog Exercises: Blog Work Flows

In “A Sample Blogging Workflow” by my friend, Chris Brogan, he talks about the process of blogging with consistency and determination in mind. Your company has decided to launch a blog, and you’re the lucky blogger. Maybe you’ve even asked for this pleasure, suggested it to the boss yourself. Only now, you have to deliver, […]

Blog Exercises: I Thought You Would Appreciate This Gratuitous Picture

For many years it was thought that every post published on a blog had to feature a gratuitous image, some photograph that would lure people to click through and read the article. The myth perpetuated itself, which myths tend to do, and many still publish content with gratuitous imagery. A gratuitous image is one that […]

Blog Exercises: If You Had a Dream Speech

I have a dream that one day this nation will rise up and live out the true meaning of its creed. “We hold these truths to be self-evident that all men are created equal.” I have a dream that one day out on the red hills of Georgia the sons of former slaves and the […]

Blog Exercise: Take Yourself on a Bloggy Vacation

Writer’s block is a tool — use it. When asked why you haven’t produced anything lately, just say, “I’m blocked.” Since most people think that writing is some mystical process where characters “talk to you” and you can hear their voices in your head, being blocked is the perfect cover for when you just don’t […]

Blog Exercises: May Summary

Is is June already? Where did May go? If you joined us for these Blog Exercises in the month of May, we were a pretty busy lot. Time was spent on blog policies and security at the start of the month. I gave you assignments with tips on how to protect yourself by owning your […]

Blog Exercises: Dissecting Post Categories

In a recent article, Noah Weiss shared his struggle to figure out categories and tags on his personal site. I know many of you following these Blog Exercises have also struggled to figure out your categories, so I thought Noah’s site would be a perfect example, He has gratefully given me permission to rip his […]

Blog Exercises: The IKEA Effect for Bloggers

The Ikea Effect was coined by researchers who found out what we all know but rarely admit, we put too much ownership into our own brainchild ideas and concepts. In other words, we tend to fall in love with our own ideas and creations. If you have ever been around kids, you’ve probably had that […]

Blog Exercises: Battling Self-Doubt

Self-doubt happens to everyone, even bloggers. You are blogging away, full of inspiration, motivation, and energy, then wham! Something happens in your personal or professional life or you get hit upside the head by some bloggy or social media incident and your confidence is sucked away. Self-doubt moves in, and it doesn’t move in pretty. […]

Blog Exercises: Add Industry Events to Your Editorial Calendar

In the blog exercise to create an editorial calendar, I gave you many ideas for setting self-assignments and deadlines for content throughout the year on your blog. Don’t forget to investigate your industry to discover events, conferences, and news to add to the calendar. Whether you go or not, take time to research calendars and […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

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