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Bye-Bye Facebook: Changes in the World of Social Media

Copyblogger is saying good-bye to its Facebook page and account. According to Erika Napoletano, brought in by Brian Clark to clean up and reengerize their Facebook page: See, Copyblogger’s main focus is serving its audience. And if that audience wasn’t engaging on Facebook, then there was no real reason for us to pour energy into […]

Research on the WordPress, Web Development, and Web Design Job Market

In 2012 and 2013, I did extensive research for the grant program to develop and rewrite the Web Developer degree program at Clark College. This research included an analysis of current and future job opportunities for students graduating with that degree with a solid understanding of WordPress. Now that the program has completed its first […]

What Does WordPress, iThemes, Goodwill, Home Depot, and Target Have in Common? Your Identity and Security.

We received a new credit card in the mail today to replace our old one AGAIN. An “unsuccessful attempt” to access our secure security data happened and this is a precaution the bank is taking to protect us. I have no other information so I’m left wondering. Yesterday I received an email supposedly from Home […]

What is Your Favorite Article on Lorelle on WordPress?

I’ve been asked to put together a best-of collection of Lorelle on WordPress articles in an ebook. Do you have a favorite? I’m looking for articles that you’ve bookmarked and returned back to over the years to help you with WordPress and blogging, or articles that helped you understand and embrace a WordPress or blogging […]

The Web is All About The Writing

Reading “7 Things You Need to Know about SEO in 2014” from Compete Pulse, I was fascinating to read that “size matters:” Most blog posts range between 400 and 600 words, but the ideal length for highest ranking is actually around 1,500. Many still believe that a successful website is one that offers the information […]

Speed Blogging Tips and Techniques

The following are the workshop notes for my popular workshop on “Speed Blogging.” The workshop is designed to teach how to take charge of your website and keep the content flowing with enthusiasm over the long term by learning the shortcuts, tips, and techniques to speed up the process of blogging, allowing your blog to […]

Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

How to Write an Editorial Article Online

For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]

It’s About Access

If you have a few minutes today, watch this. Oh, watch it anyway. And share it. It won a Webby, the equivalent of the Oscar for the web world. And I have to admit that at the end, I cried. Seriously. Like those in the satirical episode, I don’t live in the wildest woolliest of […]

Clark College Students Want to Interview You

Students in my Clark College WordPress class are required to interview a WordPress professional and member of the WordPress Community as part of their assignments for our student managed site, ClarkWP Magazine. Would you like to be an interview subject? Here are the qualifications. You must use WordPress actively as part of your business. The […]

WordPress For Writers: WordPress Author Sites

In this part of my series on WordPress For Writers, I’ll cover the basic things to consider when using WordPress on site promoting the work of writers and authors. For more on the subject, see other articles in the WordPress for Writers and Authors series. This article assumes you have some basic familiarity with WordPress […]

WordPress For Writers

I will be speaking this year at several workshops and conferences on the subject of “WordPress for Writers.” The workshop covers the basic elements of WordPress content structure and organization, then adds the complexities of a site for writers and authors. This is one of a series of articles on WordPress for Writers and Authors. […]

Blog Exercises: Why We Dig

In the October issue of The Christian Science Monitor, I found this from John Yemma, Monitor Editor: Why we dig, and what we may find Sometimes a portal opens into the world of legend. A stone is rolled away from an Egyptian tomb revealing a 3,300 year old Pharaoh’s power and wealth. A Roman city […]

Blog Exercises: Where You Came From

Inspired by these blog exercises, Janet Williams of Janet’s Notebook has been taking her readers on a journey back through time and space, exploring her family’s Chinese heritage from her little corner of the south of England. Her “Letters from China” have evolved from a few posts to an entire series, and eventually, I hope, […]

Blog Exercises: Leave Room for the Reader

“You must leave room for the viewer to rest and breath as they look at your photograph.” These wise words were told to me by a long-time professional photographer, gone these many years. As I studied with her and others saying similar things, I began to understand what they meant and applied it eventually to […]

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