Blog Exercises: What Are You Talking About Revisited

In “Blog Exercises: What Are You Talking About?” your assignment was to blog about what you are talking about on your site, to clearly define it for yourself and your readers. It’s now time to check in with them to see if you are being heard. Using Polldaddy, Google Drive/Docs (create form), or another poll […]

WordPress Introduction Course in Vancouver, Washington

I will be teaching the WordPress I Introduction course at Clark College Corporate and Continuing Education starting Saturdays, April 27 – July 13, 2013, 9am – noon, in Vancouver, Washington, just across the river from the Airport at the Columbia Tech Center. What a great way to get to learn about how WordPress works without […]

Blog Exercises: What Words Do You Abuse Redundantly?

So, it’s word check time. Well, time to check all the words we abuse. Specifically, all the words we abuse redundantly and unnecessarily. And I’d like us to focus on the little words we add to our content, words like like, and, so, because, cause, cuz, specifically, well, and so on. In the last two […]

Blog Exercises: How Many Words in a Link?

How many words should you put into a link? Is there a rule? There isn’t a rule but there are good standards and practices. These state that two words should be the minimum, and only enough words to compel someone to click through to the linked source. The words must also imply the link’s destination […]

Blog Exercises: Sex Changes and Age Matters

I often get comments that say “Thank you, sir” or emails through my contact forms addressed to Mr. Lorelle. In France, “Lorelle” is a last name as popular as Johnson in English countries. I understand that “Lorelle” is a tough name to identify with a sex. Not the point. I live online in a world […]

Blog Exercises: March Current Events

It’s time to blog the news and current events in our Blog Exercises for March. The first Current Events exercise was in January, and it featured some ideas to help you get motivated to blog some news and current events. Find a way of making the news or a current event tie in with your […]

Blog Exercises: How Much Does Your Blog Cost?

How much does your blog cost? It should be a simple question. Do you have an answer? The costs associated with a blog are the costs associated with any website. There is the cost of the domain name, if you choose to have a custom name. In general, it is about USD $15 a year, […]

Writing for the Web Course Starts June 3, 1013

I will be teaching “Writing for the Web” at Clark College Corporate and Continuing Education in Vancouver, Washington, Tuesdays and Thursdays, June 3 – July 8, 2013. The class will be at the West Coast Bank Building in downtown Vancouver, Washington, just a few minutes from downtown Portland, Oregon. Writing on the web is now […]

Introduction to WordPress Class at Clark College Continuing Education

I will be teaching another Introduction to WordPress course at Clark College Corporate and Continuing Education in Vancouver, Washington, starting Saturdays, April 27 through July 13, 2013. The class will be at the Columbia Tech Center in eastern Vancouver, just across the Columbia River off Interstate 205, just a few minutes from downtown Portland, Oregon. […]

Blog Exercises: What is Your Posting Response Assessment?

A few years ago, the US Air Force created the Air Force Web Posting Response Assessment (PDF), a flow chart that takes their Public Affairs Agency and other agencies involved in web publishing and social media through a step-by-step evaluation of how to respond to comments and interactivity on social media sites. The steps flow […]

Blog Exercises: Clean Up Your Most Popular Posts

“It’s dated 2008. It must be useless.” This was the response to an article I tweeted out recently. Yes, the article was dated 2008. Did that mean it wasn’t a valid, timely, and invaluable resource? It was, but that’s not the point. Some people equate old with useless. With the aging population gaining the majority […]

Blog Exercises: Weekly Link Roundups

Many bloggers publish weekly or monthly link roundups, highlights of some of the interesting sites they’ve found on the web. Most use a variety of automation techniques to generate this link list, bookmarking the web pages to a bookmarking program that helps them generate this list and release it once a week. It’s a lazy […]

Blog Exercises: Category Counting

Think of categories and tags this way: Categories are your site’s table of contents. Tags are your index words. In general, most sites should have 5-12 categories max. Each category should represent a “body of work,” a collection of posts related to a focused topic. When you find a blog with dozens of categories, what […]

Blog Exercises for January

We’ve completed the Blog Exercises for January. Here is the list. Blog Exercise: Category Brainstorming Blog Exercises: What is the Name of Your Site? Blog Exercises: What’s Your Site’s Tagline? Blog Exercises: New Year’s Resolution Blog Exercises: What Do You Do? Blog Exercises: The Editorial Calendar Blog Exercises: Check Your Dates Blog Exercises: The Don’ts […]

Blog Exercises: Current Events January

Every month in this series of Blog Exercises I will ask you to check the news and report on something in the news that relates to you and/or your site’s purpose. It may directly relate or indirectly. Fascinated with the alignment of the planets, I wanted to share my enthusiasm with the ease of watching […]