Classes and Workshops

The following are classes and workshops offered by Lorelle VanFossen. Writing for the Web June 3 – July 8, 2013 Clark College Corporate and Continuing Education Tuesdays and Thursdays from 9am – noon in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. USD $179 This writing class […]

Writing for the Web Course

February 18 – March 25, you will find me teaching “Writing for the Web” for Clark College Corporate and Continuing Education on Mondays from 1:30-4:30PM in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. Come join me! This is the first class of its kind at the […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Check Out the New Media Manager in WordPress

WordPress.com users were greeted with a new Media Manager over the weekend. This is the new media uploader coming in WordPress 3.5 when it releases December 5, 2012. For most of us, this is a long-awaited, dream come true. The clunky WordPress Image Uploader is gone, replaced with one more visual and easy-to-use. The announcement […]

Introduction to WordPress Course at Clark College Continuing Education

Starting October 16, 2012, I’m teaching the Introduction to WordPress at Clark College Corporate and Continuing Education in Vancouver, Washington. This is the course many of you have been waiting for – affordable and covering the basics you need to know about WordPress. The CTEC 280 Clark College WordPress Introduction course continues as a four […]

Blogrolls Gone in WordPress. How to Save Your Links.

For the past few months, rumors were flying that WordPress was going to remove the Links/Blogroll feature of WordPress. As of August 2012, it is now gone from many WordPress.com. MacManx, Happiness Engineer at WordPress.com, recently stated: The Links section was removed from the core WordPress.org software, which means that it will probably be removed […]

Evaluating What Makes a Shopping Cart Work Best

Before you check out your next WordPress shopping cart or ecommerce WordPress Plugin, you need to read this. In April 2011, Smashing Magazine published “Fundamental Guidelines Of E-Commerce Checkout Design” in their UX (User Experience) column exploring what they called the “harsh reality” of e-commerce websites. According to recent e-commerce studies, at least 59.8% of […]

Expand Your Writing Abilities: Novel-in-a-Day Project

Last year, Literature and Latte, the creators of the powerful Scrivener writer’s program, shook the writing world with an innovative “Write a book in a day” project. They are doing it again this year. This form post for Novel-in-a-Day 2: The Revenge details the information. The event is Saturday, October 20, 2012, 2100 UK time, […]

What You Most Need to Know About WordPress

At the recent WordCamp Portland 2012, I was asked by several attendees to cover the basics of WordPress and we came up with What You Most Need to Know About WordPress. Here are the “notes” from that unconference presentation. The Difference Between Categories and Tags I hear this question at WordCamps, from readers, students, and […]

Business of Blogging: Purpose, Customers, and Content

Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

WordPress Codex Night Success and PDX Saturday Codex Party

Last night’s PDX WordPress Meetup Group: WordPress Codex Night was a resounding success. In just under two hours, 130 changes were made to the WordPress Codex, the online manual for WordPress Users. On the informal WordPress Documentation Team Task List, 49 “things to do” were added which will become deleted files and pages, redirects, new […]

201 WordPress Books

As part of my project to bring WordPress into colleges nationally, I did a quick survey of how many books have been published about WordPress. I was asked by several major publishers to publish the first book in English on WordPress but had to decline due to my traveling schedule and work load, so it’s […]

Help Needed with WebVisions WordPress Theme Developers Panel

Webvisions is in Portland, Oregon, May 16-18, 2012, and I’ll be there again this year leading an awesome panel of WordPress Theme designers and developers, and I need your help. For over eleven years, Webvisions has been the go to conference for exploring the future of design, content creation, user experience, and business strategies on […]

What My First WordPress College Class Taught Me

As the last day of class approaches for the world’s first WordPress College Course at Clark College in Vancouver, Washington, and the next one begins in a couple weeks (filling fast), I’d like to share some lessons my students taught me about WordPress – and teaching. They taught me humility and pride. I stand truly […]