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Blog Exercises: Learning From a Mentor Makes You Better

“What One of the World’s Great Novelists Learned About Writing from David Ogilvy” on Copyblogger tells the story of how famous author Salman Rushdie learned copywriting and writing in general from another great copywriter, David Ogilvy. Imagine it’s your job to convey the taste of a chocolate bar in just one word. And by the […]

Blog Exercises: Priorities

A friend’s son was working on a school project when I asked him a question. “Not now, Lorelle. I don’t have the bandwidth.” Unfortunately, I’ve had to use it over the past month too many times. Consider this an apology for letting this site lapse recently for these Blog Exercises. Research published in “Scarcity: Why […]

Blog Exercises: Site Models

In “WordPress Site Models” I describe the three main formats for a site layout. They are static, blog, and hybrid. Each site model works for a variety of content and presentation of that content, though some work better for specific types of sites. A static site model, even in WordPress, uses Pages and not posts […]

Blog Exercises: Choose an Appropriate Gravatar for Your Readers

All WordPress sites have Gravatars integrated into the core. Gravatars are Globally Recognized Avatars, images that represent you in blog posts comments, featured author images (integrated with Gravatars), author images, BuddyPress, and other Gravatar-enabled features. Near the beginning of this year of blog exercises, you were asked to add or update your Gravatar to represent […]

Blog Exercises: September Random Editing Day

It is September and the number is now up to 9 posts to edit on our monthly Random Editing Day exercises. Each month in the Blog Exercises series, I challenge you to edit random published posts on your blog, adding one for every month of the year. This month is nine posts. You can do […]

Blog Exercises: 5,127 Tries

In his native UK, Sir James Dyson is known as much for his quirky looking, superior-functioning vacuum cleaners as for his long embattled path to commercial success. He gave Brits their first bagless vacuum in 1993 after 13 tough years tinkering in the tool shed. He slogged through 5,127 prototypes, a couple of lawsuits and […]

Blog Exercises: Creating Influential Connections

In “Why a Link Post Should Be Like Mingling at a Party,” my friend Jan of Circular Communication described it this way. Imagine you are at a party. You mingle and meet someone you know. You do not know her well, but well enough to appreciate her. You also have an idea what interests her, […]

Blog Exercises: You Shouldn’t Have Started with a Question If You Didn’t Want it Answered

In the movie, Big Fish, the son tries to describe to his father how little he knows him. Will Bloom: You know about icebergs, dad? Senior Ed Bloom: Do I? I saw an iceberg once. They were hauling it down to Texas for drinking water. They didn’t count on there being an elephant frozen inside. […]

Blog Exercises: Who Do Others Think You Are?

Today’s blog exercise was inspired by Kathy Holmes in her post, “Who are you today?“ Lorelle’s “What Makes You Special?” blog exercise links to “Who the Hell Are You?” and both got me to thinking, not only about who I am, but who I am today and who people perceive me to be. Some people […]

Blog Exercises: When Your Site Design Owns You

Yesterday a long-time client called me up in tears saying, “I can’t do this any more. My site design owns me, I don’t own it. It’s too confusing. It’s too much work!” Several years ago, she’d chosen a Magazine-style WordPress Theme. The structure was based upon the standard magazine-style, sticky posts for the slider/carousel at […]

Blog Exercises: August Random Editing Day

Today it is 8 posts to edit on our monthly Random Editing Day. Each month in the Blog Exercises series, I challenge you to edit random published posts on your blog, adding one for every month of the year. This month is eight posts. Are you ready? It was easier in January and February if […]

WordPress 3.6 Released – Update Now

The long awaited WordPress 3.6 is out and ready for download for self-hosted WordPress users. Those on WordPress.com or managed WordPress installs, you should not have to do anything. WordPress.com has been using many of the new features of WordPress 3.6 already and is automatically updated. Managed WordPress hosts will advise you as to a […]

Blog Exercises: Organize Your Content – The Sequel

In the previous blog exercise, “Blog Exercises: Organize Your Content,” you were to create a giant lists of all the posts you have published in a link list organized by topic. If you have been blogging for a while, that exercise may have taken some time and work. If you’ve been blogging a short time, […]

The Giant Blog Exercise Check List Part 1

July is the midway point of these Blog Exercises and time for a Giant Blog Exercise Checklist to help you keep score of the exercises you’ve done, and what’s left undone. I’ve arranged the blog exercises by similarity, tasks related to each other, rather than chronologically. If you are playing catch up, you might wish […]

Blog Exercises: What Makes You Special?

A client greeted me with an over-enthusiastic hug yesterday. “I’m so glad to be working with you! You made me find myself again.” “Were you lost?” “You have no idea how lost I was.” I was confused. He lives in my neighborhood, walking distance from my front door. “Here.” He handed me a huge stack […]

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