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Blog Exercises: What’s the View Through Your Binoculars

One of my favorite things is a framed picture by Matt Mullenweg of an old set of mounted binoculars. The eye pieces are worn and the blue paint on the metal binoculars looks like it’s not the first coat of paint it has seen. It’s wonderful, and I find new meaning in it every time […]

Blog Exercises: Timey Whimey Tangents

As I was saying yesterday…was it yesterday? No, it was the day before. I was at the college yesterday. I have no life on college days. It’s all college all the day. So it must have been the day before. It was sunny and hot. I don’t like heat. Don’t have the system for it. […]

Blog Exercises: Judging a Book By Its Presence

Right after the Sandy Hook School attack, a detail about the killer’s life came out in the news in the form of the book choices found in the home of the killer and his mother. Among all the books and papers was found a book on autism and another on Aspergers, which the media took, […]

Blog Exercises: If You Had a Dream Speech

I have a dream that one day this nation will rise up and live out the true meaning of its creed. “We hold these truths to be self-evident that all men are created equal.” I have a dream that one day out on the red hills of Georgia the sons of former slaves and the […]

Blog Exercises: May Random Editing Day

May. It’s starting to warm up outside in the north, and growing a bit chilly down under, but it’s that time again. It’s the May Random Editing Day. In this Blog Exercise you will need to edit five random posts from among your thousands – okay, maybe dozens of published articles. What should you look […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

Blog Exercises: Fall in Love with Words

There are certain clues that tell you how much a restaurant will cost. If the word “cuisine” appears in the advertising, it will be expensive. If they use the word “food,” it will be moderately priced. However, if the sign says “eats,” even though you’ll save money on food, your medical bills may be quite […]

Blog Exercises: The IKEA Effect for Bloggers

The Ikea Effect was coined by researchers who found out what we all know but rarely admit, we put too much ownership into our own brainchild ideas and concepts. In other words, we tend to fall in love with our own ideas and creations. If you have ever been around kids, you’ve probably had that […]

Blog Exercises: How to Add Headings to Your Post Articles

I’ve mentioned using headings in your post articles throughout these Blog Exercises. Let’s look closer at these HTML tags that help you structure and increase the readability of your blog posts. Headings are HTML tags used to set the section or subsection titles within your blog posts. They divide your content into sections, but they […]

Blog Exercises: Does Your Site Look Spammy?

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Blog Exercises: Sex Changes and Age Matters

I often get comments that say “Thank you, sir” or emails through my contact forms addressed to Mr. Lorelle. In France, “Lorelle” is a last name as popular as Johnson in English countries. I understand that “Lorelle” is a tough name to identify with a sex. Not the point. I live online in a world […]

Blog Exercises: Comments and The Blog Bullies

No matter what we do or say, there will always be bullies and mean people. Some are mean intentionally, some can hurt unintentionally. And then there are those moments when we read the black letters on the white screen too much in-between the lines and come away feeling sick to your stomach. Welcome to the […]

Blog Exercises: The Content Project Form

In these year-long Blog Exercises dealing with editorial or content calendars, we’re working on exploring all the dates you can add to your calendar, including adding seasonal post content and other date-sensitive blog posts and articles. In this exercise, we’re going to create a content project form. The goal of a content project form is […]

Blog Exercises: The Editorial Calendar

Throughout these Blog Exercises you will be building your own editorial calendar, a schedule for content. Consider these as blog planners and self-deadlines. There are many calendar types, traditional and electronic. I recommend starting simple by printing out a 12-18 month calendar, one month per page, right from a free template in your word processing […]

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