In other words, we tend to fall in love with our own ideas and creations.
If you have ever been around kids, you’ve probably had that moment when they rushed up to you with their latest artwork. You look and see scribbles, no definitive shapes or clue as to what this is. The child is thrilled and proud of their accomplishment. The best you can do is praise them, as you should, even if you think this is crap. The child’s ego is the most precious commodity at that moment. This need to be recognized for our creativity is important, but the self-empowerment associated with the creation encourages us to go on creating, making new crap.
Explained in “Beware of the IKEA Effect, a.k.a. Being Biased Towards Your Own Ideas” from Lifehacker:
The IKEA Effect is when we attach greater value to something we make than the same product built by others. That seems natural enough, since the act of creating inspires confidence and pride. In a series of studies, however, Mochon and his colleagues also found that people who feel incompetent might be more vulnerable to the IKEA Effect, since building your own stuff is a way to “signal to others that you are competent.” Conversely, if you’re given an esteem boost, you’re not as interested in having to prove your competence and, perhaps, will be more objective about the value of your ideas/creations.
The psychological phenomenon extends beyond handcrafts, arts and crafts, and do-it-yourself. It impacts the board room, and it also impacts bloggers.
Bloggers tend to fall in love with their posts, especially if it is a big idea. If they believe it hasn’t been done before, there is even more emotional attachment and investment in the idea.