Blog Exercises: What Are You Talking About Revisited

In “Blog Exercises: What Are You Talking About?” your assignment was to blog about what you are talking about on your site, to clearly define it for yourself and your readers. It’s now time to check in with them to see if you are being heard. Using Polldaddy, Google Drive/Docs (create form), or another poll […]

See What Search Engines See When They Visit Your Website

As part of your SEO (Search Engine Optimization) efforts, take time to run your website or blog through a few tests to see how a search engine sees your website or blog when they visit. It’s a good learning experience. Things to look for are: What is seen first, second, and third. When the “meat” […]

Help Visitors Navigate Your Site: Make a Site Index

This lands in the brain as “why didn’t I think of that”. A long time writer both of non-fiction and technical writing, on paper and computer, I adore indexes. I’ve created many of them within my word processor and think of them whenever I’m doing a book. Why didn’t I think of doing one on […]

What Website Owners and Bloggers Know About Their Visitors

I’ve written a lot about how Google ranks websites and uses domain age in their page rankings, and how the future may include profiling in generating your search engine results, and a lot of other articles and resources about search engines and page ranking, so I was fascinated by an article in PC Magazine by […]

How Search Engines See, Search, and Visit Your Website

There are several kinds of search engines. Some collect their own data through “robots” or “spiders”, software that crawls through the web, tracking the various links between pages and sites, gathering data which the search engine filters and adds to its database. These include Google and Yahoo. Some rely upon individuals and businesses to enter […]

Blog Exercises: Blog Work Flows

In “A Sample Blogging Workflow” by my friend, Chris Brogan, he talks about the process of blogging with consistency and determination in mind. Your company has decided to launch a blog, and you’re the lucky blogger. Maybe you’ve even asked for this pleasure, suggested it to the boss yourself. Only now, you have to deliver, […]

Blog Exercises: Battling the Blue Funk

My mother just sent an email saying she was in a funk. Ten minutes later I got a phone call from a friend asking to visit to help her get over the “winter funk – summer blues” – her words. I just got over my blue funk a couple weeks ago. Funks are mini-depressions, short […]

Blog Exercises: I Thought You Would Appreciate This Gratuitous Picture

For many years it was thought that every post published on a blog had to feature a gratuitous image, some photograph that would lure people to click through and read the article. The myth perpetuated itself, which myths tend to do, and many still publish content with gratuitous imagery. A gratuitous image is one that […]

Blog Exercises: Under the Hood Spring Cleaning

One of my students in my Portland Community College WordPress class reminded me that clutter is clutter, no matter where you find it. Peter Smith reminds us that too many WordPress Themes is a waste of resources. Today, I feature his post to remind us all to clean up our sites under the hood. I […]

Blog Exercise: Take Yourself on a Bloggy Vacation

Writer’s block is a tool — use it. When asked why you haven’t produced anything lately, just say, “I’m blocked.” Since most people think that writing is some mystical process where characters “talk to you” and you can hear their voices in your head, being blocked is the perfect cover for when you just don’t […]

Blog Exercises: Page and Post Abuse

If you are on WordPress, you are familiar with the concept of Pages and Posts. If you are on another Content Management System (CMS), it is likely you have similar content with a different name. In WordPress, Pages, with a capital P, are pseudo-static web pages on your site. They exist outside of the reverse […]

Blog Exercises: Building Blogger Relationships

During many of these Blog Exercises I’ve talked about the power of linking across the web, especially with bloggers. This blog exercise is dedicated to helping you make the connection you want and need come true. Do you have a blogging mentor, a blogger you wish to get to know better, feel a connection with, […]

Blog Exercises: FAQs

A FAQ is a web page featuring “Frequently Asked Questions.” Does your site need a FAQ? Most sites do not need a FAQ Page. Yours might. How do you know if your website needs a FAQ? If your site offers products and services, a FAQ may be necessary to answer frequently asked questions about the […]

Blog Exercises: What Are You Missing?

Frogs redefine my thoughts about amphibians annually. As a child, spring was for tadpoles and summers were for frogs in the swamps, ponds, and ditches around my country ranch in the Pacific Northwest. Moving to Oregon’s Coastal Mountain range west of Portland, my winters are spent driving up the foothills like a crazy person, avoiding […]

Blog Exercises: Dissecting Post Categories

In a recent article, Noah Weiss shared his struggle to figure out categories and tags on his personal site. I know many of you following these Blog Exercises have also struggled to figure out your categories, so I thought Noah’s site would be a perfect example, He has gratefully given me permission to rip his […]