Blog Resources: Researching the Research, Finding the Facts, and Seeking Supporting Evidence

As part of my ongoing series on blog resources, covering the many online resources I use to help me blog, you can tell that I don’t deal with rumors or guesses. I like facts. I don’t mind a few estimates, but I like being right when I make a claim or statement, so I work […]

Blog Exercises: Prepare for Summer

It’s Editorial Calender check-in and check up time. May is the shift from spring to summer. From blossoming flowers to green leafed trees casting shade, the weather is changing, bringing warmer days to the northern hemisphere and colder temperatures down under. For those of us living in the Pacific Northwestern United States, we are experiencing […]

Blog Exercises: Site Policies and Bloggers Code of Ethics

It’s time to start working on all of your site policies, one by one. So far, we’ve touched on some of these in Blog Exercises: The Don’ts of Blogging, Blog Exercise: Taking a Risk With What You Blog About, Blog Exercises: Comments and The Blog Bullies, and Blog Exercises: Quoting and Blockquotes. The basic policies […]

Blog Exercises: How to Add Headings to Your Post Articles

I’ve mentioned using headings in your post articles throughout these Blog Exercises. Let’s look closer at these HTML tags that help you structure and increase the readability of your blog posts. Headings are HTML tags used to set the section or subsection titles within your blog posts. They divide your content into sections, but they […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Blog Exercises: How to Tag Posts

Categories are your site’s table of contents. Tags are your index words. While it is simple to explain the two basic organizational and navigation elements of a WordPress site, coming up with tags for each post is a struggle many bloggers battle. Tags represent micro-categorization of your site’s content. It helps the visitor find closely […]

Blog Exercises: Category Cross-Pollination

In these Blog Exercises, I am faced with a category quandary. For the most part, these are blogging tips, so they should go into my Blogging Tips category as well as Blog Exercises category, right? Maybe right. These Blog Exercises are meant to have some form of order, though they may be done in any […]

Blog Exercises: Backlinks

Known as incoming links or referrer links, backlinks are links pointing from an external site to your site, directing their readers to you as a resource. Timethief of “one cool site blogging tips” describes backlinks as: Backlinks to your content are like votes for your blog. The more backlinks your blog receives the higher it […]

Classes and Workshops

The following are classes and workshops offered by Lorelle VanFossen. Writing for the Web June 3 – July 8, 2013 Clark College Corporate and Continuing Education Tuesdays and Thursdays from 9am – noon in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. USD $179 This writing class […]

Writing for the Web Course

February 18 – March 25, you will find me teaching “Writing for the Web” for Clark College Corporate and Continuing Education on Mondays from 1:30-4:30PM in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. Come join me! This is the first class of its kind at the […]

Exploring the Alignment of the Planets in the Night Sky

In anticipation of the planets alignment, I went digging for some cool Android apps to see the stars, and some awesome astronomy blogs to keep myself updated. Let’s start with the awesome astronomy bloggers. Blogging the Stars When I think about those blogging the stars, I don’t think Perez Hilton. I think about those truly […]

WordPress Featured in Wall Street Journal

Matt Mullenweg of Automattic, WordPress.com, the self-hosted version of WordPress, was featured today on the Wall Street Journal Business talking about the fact that WordPress now supports 14% of all websites in the world, approximately 1 in 6 globally. Matt talked about the future of WordPress and made these three points. WordPress as a CMS: […]

Banned, Blocked, and Censored Bloggers

According to the American Library Association, September 30 through October 6, 2012, is a salute to Banned Books week. Banned Books Week is an annual event celebrating the freedom to read. Typically held during the last week of September, it highlights the value of free and open access to information. Banned Books Week brings together […]

What You Most Need to Know About WordPress

At the recent WordCamp Portland 2012, I was asked by several attendees to cover the basics of WordPress and we came up with What You Most Need to Know About WordPress. Here are the “notes” from that unconference presentation. The Difference Between Categories and Tags I hear this question at WordCamps, from readers, students, and […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]