SOBCon 2007 Remembered and Recommended

I can barely keep up with all the amazing things said about the SOBCon07, the Successful and Outstanding Blogger Conference this past weekend. I’m still processing this amazing event. I stayed in Chicago longer to meet with local bloggers and do some business, so I have just arrived back and will be sharing the lessons […]

Exploding Blog Page Rank Misconceptions by Recommending a New Page Ranking System

Link Love Lost or How Social Gestures within Topic Groups are More Interesting Than Link Counts by Mary Hodder is a must read for serious bloggers. Bloggers should have input about the importance of one social gesture over another, one metric over another, and know what it is that is included because it will be […]

Blog Exercises: How to Write about Something Someone Else Wrote

In the early development of the web, blogs were classified as echo chambers, vessels of redundant content as every original idea was shared, reshared, quoted, and spread across the web at rapid speed. Some estimates state that less than 2% of all the content on the web is original. It’s mostly regurgitation of the same […]

WordPress Anniversary: Comment Spam Lessons

It’s hard to believe that I’ve learned much from comment spammers over the years. I’ve learned that they are among the most hated folks in the world, yet you have to respect them as well. As I look back on ten years of blogging with WordPress on this 10th Anniversary year, I realized that comment […]

Blog Exercises: List Your Resources

In “Blog Exercises: What Are Your Reference Articles” your blog exercise was to identify your reference articles from within your site and list them on a Page or in a post as a reference list. Today’s blog exercise is to identify and publish your resources beyond your site, the reference material and sources you count […]

Blog Exercises: Own Your Site and Protect Yourself

I hear it every day. A webmaster, developer, or designer does the site owner wrong and the site owner is victimized, helpless, and frustrated with what to do next. I’ve gotten calls in the middle of the night from people around the world trying to get help recovering their WordPress password because their “web guy” […]

The Brute-Force Password Attack on WordPress Sites

My mother emailed me and asked if WordPress was under attack. With all the news of last week’s attack of the Boston Marathon, the attacks on WordPress and other PHP-based web publishing sites was low on the priority list for myself and others, but this is something to take seriously. As we get back to […]

Blog Exercises: Increase Your Thank You Ratio

As a teacher, trainer, social media expert, and advice giver on many blogs, I don’t want to hear your excuses in response to my advice. “Well, if I only had the money…” Really? Since WordPress, the tools I recommend, and the advice I offer is free. What does money have to do with anything I […]

Blog Exercises: Does Your Site Look Spammy?

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Blog Exercises: How to Tag Posts

Categories are your site’s table of contents. Tags are your index words. While it is simple to explain the two basic organizational and navigation elements of a WordPress site, coming up with tags for each post is a struggle many bloggers battle. Tags represent micro-categorization of your site’s content. It helps the visitor find closely […]

Writing for the Web Course Starts June 3, 1013

I will be teaching “Writing for the Web” at Clark College Corporate and Continuing Education in Vancouver, Washington, Tuesdays and Thursdays, June 3 – July 8, 2013. The class will be at the West Coast Bank Building in downtown Vancouver, Washington, just a few minutes from downtown Portland, Oregon. Writing on the web is now […]

Go to the 10th Anniversary of SOBCon in Chicago

I want to live in a world where my word and expertise initiates action in others. I want to say a few words and watch people jump. I promise to use this power rarely, but if I do, I would like you to act now. If I had such a power, I would say the […]

Blog Exercises: What is Your Posting Response Assessment?

A few years ago, the US Air Force created the Air Force Web Posting Response Assessment (PDF), a flow chart that takes their Public Affairs Agency and other agencies involved in web publishing and social media through a step-by-step evaluation of how to respond to comments and interactivity on social media sites. The steps flow […]

Blog Exercises: Feed Readers

Without the feed reader, my blogging life would be seriously hard work. Feed, commonly misidentified as RSS, is the proper name for the contextual version of your site as distributed through various feed types such as RSS, Atom, XML, etc. They are basically your posts stripped of your website design, read like articles in a […]