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Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Blog Exercises: To Comment or Not to Comment

In the September 20, 2013, issue of the New York Times, an article caught my eye called “No Comments.” It is also available on Umano via mobile app or desktop for a listen. The article by Michael Erard discusses comments on the web, including a long look back at the history of interactivity on the […]

Blog Exercises: When to Hit Publish

In this ongoing series, Blog Exercises, you’ve been exploring your site stats to determine where your audience is coming from and why. Now is the time to explore the when. When do the majority of your site visitors arrive on your site? Is there a pattern? When is the Best Time and Day to Post […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: Self-Sabotage Writing

You probably don’t want to hear this…I’m sure you don’t care what I have to say anyway…if you aren’t interested, go somewhere else…if you are here to learn something stick around, if not, take a hike…I don’t expect you to figure this out…This does require some intelligence to understand, so if you can’t be bothered, […]

Blog Exercises: Are You Setting an Example for Others?

A milestone in personal rights seemed to have been achieved recently when US basketball player, Jason Collins declared publicly he was gay, hopefully setting an example for others that it is now “safe” to come out of the closet. The news in and around his announcement has me thinking about heroes, mentors, and risk-takers, those […]

Blog Exercises: I Thought You Would Appreciate This Gratuitous Picture

For many years it was thought that every post published on a blog had to feature a gratuitous image, some photograph that would lure people to click through and read the article. The myth perpetuated itself, which myths tend to do, and many still publish content with gratuitous imagery. A gratuitous image is one that […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

Blog Exercises: Dissecting Post Categories

In a recent article, Noah Weiss shared his struggle to figure out categories and tags on his personal site. I know many of you following these Blog Exercises have also struggled to figure out your categories, so I thought Noah’s site would be a perfect example, He has gratefully given me permission to rip his […]

Blog Exercises: Do You Teach or Lecture?

Do you teach or lecture on your site? We all write with a specific “voice” and “style,” representing our perspective on the information we are presenting. On this site, I’m a teacher, sharing with you lessons to help you blog, use WordPress, and publishing on the web. You may share your expertise or your experiences […]

Blog Exercises: What is Your Posting Response Assessment?

A few years ago, the US Air Force created the Air Force Web Posting Response Assessment (PDF), a flow chart that takes their Public Affairs Agency and other agencies involved in web publishing and social media through a step-by-step evaluation of how to respond to comments and interactivity on social media sites. The steps flow […]

Blog Exercises: How to Publish Code

I blog about the technical side of blogging, about WordPress, WordPress Plugins, WordPress Themes, HTML, CSS, web design – code. I often blog about code. And people ask me code questions. I’ve become an expert in writing code so it looks like code on web pages. The time may come, or you may have already […]

Blog Exercises: The Content Project Form

In these year-long Blog Exercises dealing with editorial or content calendars, we’re working on exploring all the dates you can add to your calendar, including adding seasonal post content and other date-sensitive blog posts and articles. In this exercise, we’re going to create a content project form. The goal of a content project form is […]

DuckDuckGo: The Search Engine You Need to Meet

Recently, DuckDuckGo has been turning up in my referrers list. Curious about the name, and thinking it was a spam site, DuckDuckGo needed investigation. Seems I’ve been missing out on what could be the major competition to Google as a search engine. Here is a quick summary of what I learned about DuckDuckGo. It is […]

Help Needed with WebVisions WordPress Theme Developers Panel

Webvisions is in Portland, Oregon, May 16-18, 2012, and I’ll be there again this year leading an awesome panel of WordPress Theme designers and developers, and I need your help. For over eleven years, Webvisions has been the go to conference for exploring the future of design, content creation, user experience, and business strategies on […]

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