Why Search Engine Optimization (SEO) is Still Important

By John Pozadzides There is a war of words being waged around the concept of Search Engine Optimization with one side claiming that SEO is dead, and the other claiming SEO is everything. The reality lies somewhere between these two extremes (as reality often does) so it’s important to understand both the history and the […]

Why is Country-Specific Words Important to Bloggers?

I recently wrote a post about British versus American slang and terminology as a reference to help people understand the differences. A friend asked me why was this important to bloggers. Good question. It is critical that you write as you and for you, but also for your audience, whoever and wherever they are. If […]

Blog Exercises: How to Write about Something Someone Else Wrote

In the early development of the web, blogs were classified as echo chambers, vessels of redundant content as every original idea was shared, reshared, quoted, and spread across the web at rapid speed. Some estimates state that less than 2% of all the content on the web is original. It’s mostly regurgitation of the same […]

WordPress Anniversary: Comment Spam Lessons

It’s hard to believe that I’ve learned much from comment spammers over the years. I’ve learned that they are among the most hated folks in the world, yet you have to respect them as well. As I look back on ten years of blogging with WordPress on this 10th Anniversary year, I realized that comment […]

Blog Exercises: Fall in Love with Words

There are certain clues that tell you how much a restaurant will cost. If the word “cuisine” appears in the advertising, it will be expensive. If they use the word “food,” it will be moderately priced. However, if the sign says “eats,” even though you’ll save money on food, your medical bills may be quite […]

Blog Exercises: The IKEA Effect for Bloggers

The Ikea Effect was coined by researchers who found out what we all know but rarely admit, we put too much ownership into our own brainchild ideas and concepts. In other words, we tend to fall in love with our own ideas and creations. If you have ever been around kids, you’ve probably had that […]

Blog Exercises: What Are Your Reasons For Blogging

We all have our reasons for blogging. Having our say, sharing our experience, teaching, learning, creative outlet, money, reputation, because they told you to…all of these are good reasons to blog, but to keep blogging you need something more. In this blog exercise, I want you to consider the more. It is the answer to […]

The Brute-Force Password Attack on WordPress Sites

My mother emailed me and asked if WordPress was under attack. With all the news of last week’s attack of the Boston Marathon, the attacks on WordPress and other PHP-based web publishing sites was low on the priority list for myself and others, but this is something to take seriously. As we get back to […]

Blog Exercises: The Royal We

People who refer to themselves as “yours truly.” What kind of grandiose crap is this? Some even speak of themselves in the third person. Athletes and entertainers are big on this demented shit: “I’m going to do what’s right for Leon Spinks!” I think people like this are mentally ill. And you can include those […]

Blog Exercises: How to Add Headings to Your Post Articles

I’ve mentioned using headings in your post articles throughout these Blog Exercises. Let’s look closer at these HTML tags that help you structure and increase the readability of your blog posts. Headings are HTML tags used to set the section or subsection titles within your blog posts. They divide your content into sections, but they […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Blog Exercises for March

March was a busy month in my Blog Exercises series. Wow, are we already done with the third month in this year long series? The participants explored a wide variety of blog exercises on editing, blogger identity, content organization, and web writing. There were exercises to motivate and inspire you, and help you inspire your […]

Blog Exercises: Preview Posts

Do you preview a post before publishing? If not, consider adding this extra step to the publishing process. Why? I’m human. So are you. We mess things up. No matter how careful you are, you will make mistakes. That’s life. By double checking what your post will look like before you release it to the […]

Blog Exercises: How to Tag Posts

Categories are your site’s table of contents. Tags are your index words. While it is simple to explain the two basic organizational and navigation elements of a WordPress site, coming up with tags for each post is a struggle many bloggers battle. Tags represent micro-categorization of your site’s content. It helps the visitor find closely […]

Blog Exercises: Check Your Site Title Tag

Do you know what the title of your site is? Not the name of your site or the title of your post, but the HTML <title> tag for your site buried in the source code. In HTML, every website is required to have the <title> tag in the <head> of the source code HTML structure. […]