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Tips for A Good Corporate Blogging Guidelines

The Rambling Librarian addresses the issue of blogging guidelines for employees with a subtitle of “What might make a good corporate blogging guideline?”. I tend to agree with that premise. You don’t need a lawsuit or negative publicity in order to do things right. Basically, the guidelines are to manage employees but not in an […]

Research on the WordPress, Web Development, and Web Design Job Market

In 2012 and 2013, I did extensive research for the grant program to develop and rewrite the Web Developer degree program at Clark College. This research included an analysis of current and future job opportunities for students graduating with that degree with a solid understanding of WordPress. Now that the program has completed its first […]

The Web is All About The Writing

Reading “7 Things You Need to Know about SEO in 2014” from Compete Pulse, I was fascinating to read that “size matters:” Most blog posts range between 400 and 600 words, but the ideal length for highest ranking is actually around 1,500. Many still believe that a successful website is one that offers the information […]

How to Write an Editorial Article Online

For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]

Blog Exercises: If You Wouldn’t Do It In Public, Would You Do It Online?

If you wouldn’t do it in public, would you do it online? Unfortunately for many, the answer is a resounding YES! However, most of us have some…whatever you call it…oh, yeah, class, ethics, moral fiber, manners – etiquette. I’m not the Dear Abby of social norms, but I’m first in line to tell you that […]

Blog Exercises: Ingredients of a Professional Site

Two questions on the same day triggered this blog exercise. I was asked by a student in my WordPress class recently what defined a “professional blog.” I told him it was one that met all the criteria for a well-designed, well-formed site that met web standards. This is a good definition, but lacked specifics. A […]

Blog Exercises: Site Goals

Early on in these Blog Exercises I asked you to clarify what you do and how you share your purpose on your site, what your target audience is, and review the why of why you blog and self-publish on the web. Hopefully you’ve had time over the past few months to digest those thoughts, evaluate […]

Blog Exercises: If You Don’t Make Mistakes, You’ll Never Learn

I’ve long believed that if you aren’t making mistakes, you aren’t learning. That philosophy is part of what these blog exercises are about. I want you to stumble. I want you to destroy your site. I want you to make a mess of everything because that is how you learn. How did I learn what […]

Blog Exercises: If You Had a Dream Speech

I have a dream that one day this nation will rise up and live out the true meaning of its creed. “We hold these truths to be self-evident that all men are created equal.” I have a dream that one day out on the red hills of Georgia the sons of former slaves and the […]

Blog Exercises: Fall in Love with Words

There are certain clues that tell you how much a restaurant will cost. If the word “cuisine” appears in the advertising, it will be expensive. If they use the word “food,” it will be moderately priced. However, if the sign says “eats,” even though you’ll save money on food, your medical bills may be quite […]

Blog Exercises: Comments Policy

We started with the Bloggers Code of Ethics in our blog exercises on site policies, starting you off on the right foot by knowing where you will draw your lines in the sand when it comes to your rights and responsibilities as a blogger. In this Blog Exercise, we are going to tackle the next […]

Blog Exercises: Own Your Site and Protect Yourself

I hear it every day. A webmaster, developer, or designer does the site owner wrong and the site owner is victimized, helpless, and frustrated with what to do next. I’ve gotten calls in the middle of the night from people around the world trying to get help recovering their WordPress password because their “web guy” […]

Blog Exercises: Stand Up For Freedom of Speech

There are 400,000 words in the English language, and there are seven you can’t say on television. What a ratio that is! 399,993 to 7. They must really be baaaad. They must be OUTRAGEOUS to be separated from a group that large. “All of you words over here, you seven…baaaad words.” That’s what they told […]

Blog Exercises: Site Policies and Bloggers Code of Ethics

It’s time to start working on all of your site policies, one by one. So far, we’ve touched on some of these in Blog Exercises: The Don’ts of Blogging, Blog Exercise: Taking a Risk With What You Blog About, Blog Exercises: Comments and The Blog Bullies, and Blog Exercises: Quoting and Blockquotes. The basic policies […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

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